If you wish to integrate all your Sovrn / Viglink conversions in Google Analytics and other marketing tools, it is necessary to track and match the sales data with the traffic data. Our system automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.
The installation is done in four simple steps:
If you want to integrate all your Sovrn (Viglink) conversions in Google Analytics, Google Ads, Facebook or Data Studio, you will need to connect your Sovrn (Viglink) accounts to our platform by providing us with an API Secret of your Sovrn (Viglink) API Secret. You can also add your websites separately by also providing us with your Site IDs (optional). Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/sovrn/accounts/create
You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.
Connecting Sovrn (VigLink) to wecantrack makes sense if you fall into any of these buckets:
Sovrn Commerce (formerly VigLink) is a content monetisation platform that automatically converts editorial outbound links into affiliate-tracked links across thousands of merchants globally, serving publishers of all sizes. Connect your Sovrn account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that produced it.
Once you fully connected your Sovrn / Viglink accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.
Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:You can choose from different methods to integrate your Sovrn / Viglink conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.
Once you have connected your Sovrn / Viglink accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.
Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Sovrn / Viglink Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Sovrn / Viglink affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Sovrn / Viglink account and your website to our system and we will do the rest!
