Tapfiliate Postback Integration

Tapfiliate’s SaaS and ecommerce affiliate commissions feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per affiliate and SubID.

All your Tapfiliate conversions in:

How to integrate Tapfiliate affiliate conversions in Google Analytics

You can now easily integrate Tapfiliate conversions in Google Analytics and other marketing tools, to achieve that we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your Tapfiliate affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Tapfiliate account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Tapfiliate account via Postback URL

Within our system you can connect your Tapfiliate account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your Tapfiliate affiliate network account. You can generate your Tapfiliate Postback URL here: https://app.wecantrack.com/user/data-source/networks/tapfiliate/accounts/create

How can I create a Postback URL for Tapfiliate?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > Tapfiliate.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your Tapfiliate dashboard, paste the URL into the Postback URL field, and save.

How can I adjust the SubID parameter used for my Tapfiliate affiliate links?

Tapfiliate passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly subid). Edit the SubID selector inside your Tapfiliate data source settings if your account uses a different macro name.

Who this Tapfiliate integration is for

Connecting Tapfiliate to wecantrack makes sense if you fall into any of these buckets:

  • SaaS founders running their own affiliate or referral program on Tapfiliate who need per-affiliate commission data back in Google Analytics.
  • Ecommerce operators using Tapfiliate as a Shopify-compatible affiliate platform who need clean SubID and affiliate-level attribution.
  • Paid media buyers driving traffic to Tapfiliate-tracked landing pages who need referral-commission data flowing back into Google Ads, Microsoft Ads, and Meta for ROAS optimisation.
  • Course creators and digital-product sellers running referral programs on Tapfiliate who need session-level commission data unified with their Tapfiliate dashboards.
  • Existing wecantrack customers adding Tapfiliate as a self-hosted data source alongside their CPA networks and tracking platforms.

Tapfiliate at a glance

Tapfiliate logo

Tapfiliate is a SaaS-friendly affiliate and referral marketing platform used by software companies, ecommerce brands, and course creators to run their own in-house affiliate programs with deep tracking, commission management, and recurring payouts. Connect your Tapfiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the sale.

  • Platform type: SaaS / ecommerce affiliate management platform
  • Integration method: API (API Key)
  • Tracked event: Sale, qualified referral, recurring subscription
  • Commission models: CPS, CPA, recurring revenue share
  • Reporting granularity: Per-affiliate, per-SubID, per-product
  • Cookie window: Configurable per program
  • Payouts: Configured by the merchant
  • Program contact: Tapfiliate dashboard at tapfiliate.com

Frequently asked questions

Does Tapfiliate support API or only Postback URL?

On Tapfiliate, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Tapfiliate), paste them in the other system, and conversions flow on every qualifying event.

What event does the Tapfiliate integration track?

Whatever the Tapfiliate offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Tapfiliate conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Tapfiliate conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Tapfiliate integration?

No. Setup is copy-paste between wecantrack and your Tapfiliate dashboard. Most affiliates connect Tapfiliate in under fifteen minutes.

Can I track SubIDs through Tapfiliate?

Yes. wecantrack preserves Tapfiliate's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Tapfiliate setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Tapfiliate, and conversions start flowing on the next Tapfiliate event.

Other self-hosted affiliate platforms we track:

AffiliateWP
Easy Affiliate
FirstPromoter
Getrewardful
GoAffPro
LeadDyno
PartnerStack
Post Affiliate Pro
Refersion

How to import Tapfiliate conversions in Google Analytics?

Once you fully connected your Tapfiliate accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Tapfiliate conversions in Google Ads?

You can choose from different methods to integrate your Tapfiliate conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Tapfiliate conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Tapfiliate Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Tapfiliate affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Tapfiliate account and your website to our system and we will do the rest!

Can wecantrack be used as a Voluum alternative?

We set up a comparison between wecantrack and Voluum to help you decide which tracking solution is better suited for you.