Everflow Postback Integration

Q: Does Everflow support API or only Postback URL?

The Everflow connector in we can track runs through a Postback URL. Generate the postback URL in we can track , paste it into your Everflow dashboard, and conversions flow on every qualifying event.

Q: What event does the Everflow integration track?

You can control which events Everflow reports to we can track via the Postback connection by defining it in your Everflow account. All events received are registered as transactions in we can track : a completed sale or a qualified lead, with the sale amount, commission, transaction ID, SubID parameters and more available.

Q: Will my Everflow conversions show up in Google Ads, Microsoft Ads, Meta ads and more?

Yes. we can track pushes attributed Everflow conversions into Google Ads, Microsoft Ads, Meta Ads and others as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Q: Do I need a developer to set up the Everflow integration?

No. Setup is copy-paste between we can track and your Everflow dashboard. Most affiliates connect Everflow within a couple of minutes.

Q: Can I track Everflow Subids in wecantrack?

Yes. we can track receives Everflow’s SubID parameters and makes them available within the dashboard and reports.

Everflow’s partner-marketing conversions land in Google Ads, Microsoft Ads, Claude and Meta Ads with wecantrack, through API and postback connections.

All your Everflow conversions in:

How to integrate Everflow affiliate conversions in Google Analytics

All you need to do to integrate Everflow conversions in Google Analytics and other marketing tools, we will attribute your affiliate conversion data to your traffic data. Our system will do that automatically once you placed our JavaScript tag or installed our WordPress plugin on your website and placed our Everflow Postback URL in your Everflow affiliate network account.

The installation is done in four simple steps:

How to connect your Everflow account via Postback URL

You will only need to generate a Postback URL on our platform and then place it in your Everflow affiliate network account. You can generate your Everflow Postback URL here: https://app.wecantrack.com/user/data-source/networks/everflow/accounts/create

How can I create a Postback URL for Everflow?

Log into your We Can Track account
Go to Data Sources > Affiliate Networks > Everflow you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/everflow/accounts
Click on + Add New Account
Give the network account a name of your choice (this name will appear in your reports)
Click on Generate Postback URL

Connect Everflow

How can I adjust the SubID parameter used for my Everflow affiliate links?

Log into your We Can Track account
Go to Data Sources > Affiliate Networks > Everflow you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/everflow/accounts
Click on Sub ID Selector
Adjust the Sub ID settings according to your preference

Everflow Subid's

Who is the Everflow integration for

Connecting Everflow to wecantrack makes sense if you fall into any of these buckets:

Affiliates promoting brands whose programs run on Everflow (ecommerce, finance, mobile, lead-gen) who need per-offer commission data back in Google Analytics.
Mobile and app-install marketers running Everflow-tracked offers who need install and CPI conversion data back in Meta and Google Ads.
Paid media buyers driving traffic to Everflow offers across Google Ads, Microsoft Ads, and Meta who need conversion data flowing back for ROAS optimisation.
Existing wecantrack customers adding Everflow alongside other tracking platforms (CAKE, TUNE, Affise) for unified cross-platform attribution.

Everflow partner marketing platform at a glance

Everflow is a partner marketing tracking software platform used by networks, advertisers, and agencies globally to manage affiliate and performance programs with click-less tracking, smartlinks, and advanced reporting. Connect your Everflow partner account to wecantrack and every conversion lands in Google Ads, Microsoft Ads, and Meta next to the click that produced it.

Platform type: SaaS (cloud-based) partner marketing tracking platform; each network operator runs its own branded instance
Integration method: Postback URL
Tracked event: Sale, lead, install, or custom action, depending on offer
Commission models: CPA, CPS, CPL, CPI, RevShare
Reporting granularity: Per-offer, per-affiliate, per-SubID (sub1-sub5), per-source
Cookie window: Defined per program by the Everflow operator
Payouts: Defined per program, multi-currency
Program contact: Everflow dashboard (hostname per operator)

Analyse your Everflow conversions with ChatGPT and Claude

Once Everflow is connected to wecantrack, your commissions are attributed to the source, campaign and page behind each conversion. The MCP connector lets Claude, ChatGPT and similar assistants read that data directly, so you can ask which advertisers convert best by source or where your Everflow commissions dropped last week.

Networks and brands running on Everflow we track for our customers:

Everflow doesn't publish a public advertiser directory. The offers visible inside your dashboard depend on which Everflow operator(s) you partner with and the verticals you've been approved for. Connect your Everflow account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Everflow conversions in Google Analytics?

Once you fully connected your Everflow accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Everflow conversions in Google Ads?

You can choose from different methods to integrate your Everflow conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

Frequently Asked Questions

Does Everflow support API or only Postback URL?

The Everflow connector in wecantrack runs through a Postback URL. Generate the postback URL in wecantrack, paste it into your Everflow dashboard, and conversions flow on every qualifying event.

What event does the Everflow integration track?

You can control which events Everflow reports to wecantrack via the Postback connection by defining it in your Everflow account. All events received are registered as transactions in wecantrack: a completed sale or a qualified lead, with the sale amount, commission, transaction ID, SubID parameters and more available.

Will my Everflow conversions show up in Google Ads, Microsoft Ads, Meta ads and more?

Yes. wecantrack pushes attributed Everflow conversions into Google Ads, Microsoft Ads, Meta Ads and others as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.