Everflow Postback Integration

Everflow’s self-hosted partner-marketing conversions land in Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per SubID and offer the moment the postback fires.

All your Everflow conversions in:

How to integrate Everflow affiliate conversions in Google Analytics

Would you like to integrate your Everflow affiliate sale and lead conversions in Google Analytics, Google Ads, Facebook, Microsoft Ads, Taboola, Outbrian, Revcontent, BigQuery and Data Studio? Then we have the perfect solution for you!
All you need to do to integrate Everflow conversions in Google Analytics and other marketing tools, we will attribute your affiliate conversion data to your traffic data. Our system will do that automatically once you placed our JavaScript tag or installed our WordPress plugin on your website and placed our Everflow Postback URL in your Everflow affiliate network account.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Everflow account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Everflow account via Postback URL

You will only need to generate a Postback URL on our platform and then place it in your Everflow affiliate network account. You can generate your Everflow Postback URL here: https://app.wecantrack.com/user/data-source/networks/everflow/accounts/create

How can I create a Postback URL for Everflow?

  • Log into your wecantrack account and go to Data Sources > Affiliate Networks > Everflow.
  • Click + Add New Account and select Postback.
  • Give the account a name (this appears in your reports).
  • Click Generate Postback URL and copy it.
  • Log into your Everflow dashboard, paste the URL into the Postback URL field, and save.

How can I adjust the SubID parameter used for my Everflow affiliate links?

Everflow passes SubIDs via a configurable macro on affiliate links. wecantrack automatically injects its tracking SubID into the default parameter (commonly sub1). Edit the SubID selector inside your Everflow data source settings if your account uses a different macro name.

Who this Everflow integration is for

Connecting Everflow to wecantrack makes sense if you fall into any of these buckets:

  • Performance networks operating their offer wall on Everflow who need clean attribution from Everflow click data into their paid acquisition platforms.
  • Affiliates promoting brands whose programs run on Everflow (ecommerce, finance, mobile, lead-gen) who need per-offer commission data back in Google Analytics.
  • Mobile and app-install marketers running Everflow-tracked offers who need install and CPI conversion data back in Meta and Google Ads.
  • Paid media buyers driving traffic to Everflow offers across Google Ads, Microsoft Ads, and Meta who need conversion data flowing back for ROAS optimisation.
  • Existing wecantrack customers adding Everflow alongside other tracking platforms (CAKE, TUNE, Affise) for unified cross-platform attribution.

Everflow partner marketing platform at a glance

Everflow logo

Everflow is a partner marketing tracking software platform used by networks, advertisers, and agencies globally to manage affiliate and performance programs with click-less tracking, smartlinks, and advanced reporting. Connect your Everflow partner account to wecantrack and every conversion lands in Google Ads, Microsoft Ads, and Meta next to the click that produced it.

  • Platform type: Self-hosted partner marketing tracking software
  • Integration method: Postback URL
  • Tracked event: Sale, lead, install, or custom action, depending on offer
  • Commission models: CPA, CPS, CPL, CPI, RevShare
  • Reporting granularity: Per-offer, per-affiliate, per-SubID (sub1-sub5), per-source
  • Cookie window: Defined per program by the Everflow operator
  • Payouts: Defined per program, multi-currency
  • Program contact: Everflow dashboard (hostname per operator)

Frequently asked questions

Does Everflow support API or only Postback URL?

On Everflow, the integration with wecantrack runs through Postback URL. Generate the credentials in wecantrack (or Everflow), paste them in the other system, and conversions flow on every qualifying event.

What event does the Everflow integration track?

Whatever the Everflow offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Everflow conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Everflow conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Everflow integration?

No. Setup is copy-paste between wecantrack and your Everflow dashboard. Most affiliates connect Everflow in under fifteen minutes.

Can I track SubIDs through Everflow?

Yes. wecantrack preserves Everflow's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Everflow setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Everflow, and conversions start flowing on the next Everflow event.

Networks and brands running on Everflow we track for our customers:

Everflow doesn't publish a public advertiser directory. The offers visible inside your dashboard depend on which Everflow operator(s) you partner with and the verticals you've been approved for. Connect your Everflow account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Everflow conversions in Google Analytics?

Once you fully connected your Everflow accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Everflow conversions in Google Ads?

You can choose from different methods to integrate your Everflow conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.