110 Cashback Website Statistics: Markets, Fraud & Impact

Online shopping leads customers to think that once they hit the mouse click or smartphone tap, the product will be delivered in a few days. Crafty shoppers opt to employ cashback sites that act as a bridge between humankind and stingy corporations.
In the same way, the cashback website can be viewed as an intermediary or an employee whose job is to give you back cash after you buy with a specified merchant through their referral link. The only limitation is that your credit can now be used to do shopping online. 

In this article, you’ll learn the latest statistics we’ve researched on how these platforms refresh your purchases with cash back for every purchase (depending on the amount spent), promo codes, and more.

Table of Contents

Global Cashback Website Statistics

Online shopping has become intense, and cashback websites have appeared everywhere, transforming every simple purchase into enjoyable moments.

Have you ever wondered how many of these platforms fight to get your attention or where the bulk of the transactions are completed?

We’ll have an in-depth look at the international cashback sector, starting from the number of cashback opportunities and impressive transaction values to the countries that rule the cashback world. 

  • Over 5,000 cashback websites operate globally.1
  • The global cashback industry is valued at approximately $8 billion.8
  • Total transactions processed by cashback websites exceeded $200 billion in 2023.8
  • Asia-Pacific is home to 40% of the world’s cashback websites.2
  • The US market saw a 14% increase in cashback transactions in 2023.8
  • China’s cashback market is worth over $2 billion, the highest in Asia.8
  • 7 out of 10 online shoppers in Europe have used a cashback website.1
  • India witnessed a 22% growth in new cashback websites in 2023.4


With over 5,000 platforms worldwide, an impressive $8 billion market value has been achieved. 

While Asia-Pacific stands as a dominant force, housing 40% of these sites, the surge in cashback transactions in the US and India’s burgeoning growth must be addressed.

Given this momentum, and with European shoppers already on board, it’s clear that marketers and designers are presented with an expansive and promising market to tap into.

  • Australian consumers saved over $100 million through cashback rewards last year.8
  • Brazil leads South America with over 150 cashback websites.3
  • The average cashback rate globally hovers around 6%.2
  • Mobile transactions account for 65% of all cashback website purchases.4
  • The UK market saw over $20 billion in transactions via cashback sites in 2023.8
  • Ecommerce giants like Amazon and Alibaba have the highest cashback offers.4
  • The travel sector sees an average cashback rate of 8%, the highest of all sectors.4
  • Over 200 million consumers worldwide used a cashback website at least once in 2023.1
  • The holiday season contributes to 30% of annual cashback transactions.2
  • Cashback websites in Africa grew by 15% in the past year, with South Africa leading.3
  • The fashion and electronics sectors combine for over 50% of cashback transactions.3
What The Average Consumers' Age Make In A Month From Cashback Rewards
  • Canada’s cashback industry grew by 10% in 2022, with over $1 billion in transactions.8
  • Loyalty programs integrated with cashback offers increased customer retention by 25%.4
  • Japan and South Korea account for 15% of the global cashback market.3
  • Email marketing remains the top channel for cashback websites, with a 40% open rate.2
  • Russia saw a 150% increase in mobile cashback transactions in 2022.3
  • Affiliate marketing partnerships contributed 60% of the revenue for cashback websites in Europe.2
  • Over 70% of consumers believe that cashback offers significantly influence purchasing decisions.5
  • In 2023, the Middle East experienced a surge in cashback website users, with a growth rate of 18%, primarily driven by the UAE and Saudi Arabia.5
  • The retention rate for users on cashback websites is approximately 55%, indicating a high level of repeat usage among consumers.5
  • Digital wallets and payment apps that offer cashback rewards saw a 20% increase in user adoption in 2023, further fueling the growth of the cashback industry.5
  • The average user of cashback websites redeems their cashback rewards every 3 months, with the majority opting for direct bank transfers as their preferred redemption method.5
  • The health and wellness sector experienced a 12% increase in cashback transactions in 2023, reflecting the growing trend of health-conscious shopping.6
  • Over 50% of cashback website users have reported making additional purchases to reach a specific cashback threshold or to qualify for a special offer.6
  • Cashback websites offering a user-friendly mobile app experience a 30% higher user engagement and retention rate than those without dedicated apps.6


With its vast reach and impressive transactional prowess, the world of cashback websites continues redefining our shopping experiences. Spread across continents, these platforms add value to consumers’ pockets and reshape the terrain of digital commerce. 

Cashback Website Market Leaders, Fraud & Prevention Statistics

In this section, we’ll look at the market leaders of cashback websites and learn how to prevent fraud.

This is essential for cash-back platforms, as it ensures that their shoppers have a safe and secure shopping journey.

  • Cashback website usage has grown by 32% in the last year.5
  • The leading 5 cashback websites contribute to 68% of the total market traffic.7
  • Customers, on average, spend 18% more when shopping through cashback portals.5
  • The cashback industry returned an estimated $1.8 billion to consumers last year.8
  • Ecommerce businesses collaborating with leading cashback sites witness a 22% rise in returning customers.5
  • 58% of online shoppers say cashback offers influence retailer selection.5
  • Leading cashback websites have extended their physical footprint, with 28% boasting brick-and-mortar outlets.5
  • The top cashback website’s USP is its dynamic reward system, improving user engagement by 38%.7


A concentration of influence is seen among a few top players, accounting for most of the market’s traffic. Through these platforms, increased spending and brand loyalty are fostered among consumers. 

The blend of online advantages, offline expansions, and engaging reward systems showcases these platforms’ potential, hinting at valuable opportunities for marketers and designers.

  • Cashback platforms contribute an estimated 0.6% to the global ecommerce economy.5
  • Retail sales influenced by cashback offers have risen by 12% in the previous fiscal year.6
  • An alarming 4% of cashback transactions have shown inconsistencies hinting at fraud.6
  • Common fraudulent behaviors include using stolen card details, creating multiple accounts, and falsifying purchase records.6
  • Leading cashback sites have introduced AI-driven fraud detection, reducing suspicious activity by 40%.6
  • 9 out of 10 cashback platforms now employ two-factor authentication as an added security measure.5
  • The industry estimates that cashback fraud has led to a loss of $120 million annually.8
  • Due to fraud prevention measures, user trust in cashback platforms has risen by 15%.5
  • Approximately 60% of users feel more secure with websites that frequently update their fraud prevention measures.5
  • 7 out of 10 cashback platforms have experienced at least one major security breach in the past 5 years.6

Enhanced fraud prevention in the cashback industry has reduced financial losses by 28% over the last three years.5

The Following Show Where & How Consumers Expect The Most Cashback Rewards
  • The average cashback user is 30% more likely to report suspicious activity now than in previous years.5
  • The impact of fraud on user trust led to a 26% drop in new user registrations in 2023.8
  • Collaboration between cashback sites and ecommerce platforms has improved fraud detection by 35%.5
  • Cashback platforms are 25% more likely to partner with third-party security firms for enhanced protection today than in 2019.7
  • AI-driven analytics predict a potential 5% yearly increase in fraudulent cashback activities.5
  • Fraudulent behaviors have been cited as the top concern by 55% of regular cashback website users.5
  • Over 80% of cashback website users believe a secure and transparent redemption process is crucial for continued platform usage.9
  • In 2023, cashback platforms that implemented real-time fraud alerts saw a 20% increase in user trust and engagement.9
  • Approximately 45% of cashback website users have changed their preferred platform due to concerns over security and fraud in the past two years.9
  • Cashback platforms that have integrated blockchain technology for transaction verification have reported a 30% decrease in fraudulent claims.9
  • User education campaigns on fraud prevention, run by leading cashback platforms, have led to a 40% increase in the reporting of suspicious activities by users.9
  • Cashback platforms that offer user training on security best practices have seen a 25% reduction in compromised accounts.6
  • 70% of cashback website users will undergo additional verification steps if it ensures better security.6
  • Introducing biometric authentication in cashback apps has increased user confidence by 33%, with many considering it a more secure method than traditional passwords.6


Cashback websites have emerged as influential players, with a few leaders driving notable traffic. These platforms boost retail sales and ecommerce and subtly influence consumers to spend more, lured by the promise of rewards. 

Yet, with this growth comes the fraud challenge, prompting rigorous preventive measures to maintain user trust.

Mobile Vs. Desktop Cashback Website Statistics

With our increasing on-the-move lifestyle, cashback websites report big increases in users visiting for deals and cashback offers from a mobile device.

This gain in mobile usage has changed not only the way people seek deals and redeem cashback but has also made them frequently used by customers over desktops, thus making the experience on mobiles convenient and maybe rewarding.

  • 78% of users access cashback websites via mobile devices.7
  • Desktop users represent only 22% of the total cashback website user base.7
  • Mobile usage on cashback websites has seen a 15% growth year-on-year.7
  • Desktop usage for cashback websites declined by 5% last year.7
  • 83% of millennials prefer using mobile devices to access cashback offers.7
  • Mobile users redeem cashback offers 20% more frequently than desktop users.7
  • 90% of cashback website sessions on mobile devices last under 5 minutes.8
  • Desktop users, on average, spend 11 minutes per session on cashback websites.8


With the majority of users, especially millennials, leaning towards mobile, the importance of optimizing for these devices is closely observed. However, the brief yet frequent engagements on mobile devices contrast sharply with the longer sessions that desktop users enjoy. 

This pattern suggests that while mobile is the preferred gateway, desktop users might be more deeply engaged, presenting unique opportunities and challenges for marketers and designers.

  • 65% of users who switch devices opt to move from desktop to mobile for cashback offers.8
  • The average mobile user checks cashback websites 3 times a week.7
  • In contrast, the average desktop user checks cashback websites only once weekly.7
  • Conversion rates on mobile devices for cashback websites stand at 8%.8
  • Desktops have a slightly higher conversion rate of 9.5% for cashback offers.8
  • 70% of users claim ease of use as the primary reason for mobile preference.8
  • Cashback mobile app downloads saw a surge of 25% last year.9
  • 40% of desktop users have never redeemed a cashback offer, compared to 25% of mobile users.9
  • Push notifications on mobile apps result in a 30% higher redemption rate.10
  • Mobile users are 15% more likely to refer friends to cashback websites.10


Only 20% of desktop users have ever used the referral system of cashback websites.8

Cashback Spiral & How It Works

Image Source: wecantrack
  • Mobile devices see a 50% higher rate of seasonal offer redemptions.8
  • Desktop users are likelier to redeem cashback offers during work hours (9 am to 5 pm).9
  • 80% of nighttime redemptions (8 pm to 12 am) are from mobile users.9
  • Tablets account for 10% of mobile cashback website access.8
  • 55% of mobile users redeem cashback offers within 24 hours of receiving them.8
  • Desktop users wait 72 hours on average before redeeming their cashback offers.8
  • Cashback websites with optimized mobile interfaces see a 12% higher user retention rate than those without.9
  • Due to limited-time offers, 68% of users have reported impulse purchases on mobile cashback platforms.9
  • Mobile cashback apps with integrated digital wallets experience a 35% faster redemption process than traditional methods.9
  • 45% of desktop users utilize browser extensions or plugins to notify them of cashback opportunities, compared to 15% of mobile users.8
  • Mobile cashback platforms with gamified features, like spin-to-win or daily check-ins, see a 20% increase in active users.9
  • Augmented Reality (AR) features in mobile cashback apps have led to a 28% increase in user engagement, with users exploring virtual shopping experiences.7
  • 60% of users on mobile cashback platforms have set up automated alerts for their favorite brands or categories, ensuring they get all the offers.7
  • Desktop users are 40% more likely to utilize comparison tools on cashback websites, comparing deals across multiple retailers before purchasing.7


The shift towards mobile usage in the cashback website industry is more than just a trend—it reflects how we live and shop today. While the desktop isn’t out of the race, its role is increasingly specialized, offering deeper but less frequent engagements.

Understanding this mobile-desktop dynamic becomes important as we discuss the economic impact of cashback websites. It’s not just about offering deals; it’s about aligning with consumer behavior to drive retail and e-commerce sales.

Economic Impact & Affiliate Partnerships In Cashback Website Statistics

Cashback websites have emerged as a game-changing force, reshaping consumer behavior and the retail and e-commerce industries.

But it’s not just a win for shoppers; retailers see a boost in sales, and cashback sites earn through affiliate partnerships, creating a thriving ecosystem.

Explore how this innovative business model is making waves, from altering shopping habits to forging profitable alliances.

  • Cashback websites have contributed to an estimated $2 billion increase in consumer spending annually.11
  • Retailers partnering with cashback sites see an average 15% increase in sales.11
  • Ecommerce platforms that offer cashback rewards witness a 20% higher repeat purchase rate.10
  • 70% of consumers claim they are likelier to shop at a store that offers cashback rewards.10
  • Over 5,000 retailers worldwide have affiliate partnerships with major cashback websites.11
  • 80% of the top 100 online retailers have cashback offers available.11
  • Amazon, Walmart, and eBay are among the top retail partners in the cashback industry.11
  • Cashback sites earn approximately 5-15% commission on each sale made through their platform.11


Due to cashback websites, consumer spending has risen, reflecting increased retail sales, especially in ecommerce. Over 5,000 global retailers, including Amazon, Walmart, and eBay, have embraced affiliate partnerships, highlighting the appeal of cashback offers.

As consumers enjoy these rewards, cashback sites earn commissions, emphasizing the mutual benefits and the importance of such incentives in the digital market for marketers and designers.

  • On average, 90% of the commission earned by cashback sites is returned to consumers as rewards.10
  • 65% of users return to the same cashback website for their next purchase.10
  • Mobile purchases through cashback apps have seen a 30% year-on-year growth.10
  • During holiday seasons, cashback sites drive an additional 25% of sales for partnered retailers.9
  • 60% of cashback website users are millennials, indicating a trend among younger shoppers.9
  • Cashback websites operate in over 50 countries, with the U.S., U.K., and China leading in user numbers.9
  • Regular users of cashback websites save an average of $300 annually.11
  • The affiliate marketing industry, driven partly by cashback sites, is set to reach $8 billion by 2025.11
  • The number of users registering on cashback websites has seen a 20% annual growth rate.11
  • Retailers have reported a 10% increase in brand awareness after partnering with cashback sites.10
  • 75% of users trust online reviews and ratings on cashback websites.9
  • Over 40% of deals on cashback sites are exclusive and not found on any other platform.10
  • Cashback app users check their apps 3 times more frequently than other shopping apps.11
  • 25% of new users on cashback websites come through referral programs.9
  • Shoppers spend 20% more per transaction when using cashback offers.9
  • Cashback sites drive 30% more traffic to ecommerce platforms during flash sales.11
  • 55% of online shoppers prefer to shop through platforms offering cashback over discount coupons.11
  • Cashback websites with user-friendly interfaces and seamless navigation see a 25% higher user engagement rate.11
  • 40% of consumers claim that cashback rewards influence their decision to try new brands or products.11
  • Cashback websites with integrated price comparison tools witness a 30% increase in daily active users.11
  • 85% of users redeem their cashback rewards within the first three months of earning them.11
  • The beauty and personal care sector has seen a 35% increase in sales through cashback websites in the past year.11
  • Cashback websites with integrated loyalty programs experience a 40% higher user retention rate than those without such programs.10
  • 50% of users on cashback platforms claim that timely notifications about expiring deals motivate them to make immediate purchases.10
  • Retailers offering tiered cashback rewards based on purchase value see a 28% increase in average order value.10


Cashback websites have created a win-win scenario for consumers, retailers, and themselves. These platforms drive consumer loyalty and boost retail and ecommerce sales by offering shoppers a slice of spending back. 

Retail giants like Amazon and Walmart are hopping on board, leveraging affiliate partnerships to reach new heights. So, whether you’re a marketer, a designer, or a technologically inclined shopper, the cashback model offers a compelling strategy to engage, earn, and save

Increasing costs of living propel consumers to seek value. We equip affiliates with insights to resonate with savvy shoppers, shaping the future of e-commerce towards savings-driven, customer-centric strategies.

Jorge Barbosa

Business Development Manager @ wecantrack

Source: wecantrack

Frequently Asked Questions

Which site gives the highest cashback?

The site offering the highest cashback can vary based on the retailer, purchase category, and ongoing promotions. Popular sites like Rakuten, TopCashback, and Swagbucks are known for competitive rates.

What is the best cash back shopping site?

The best cashback site depends on user preferences, but Rakuten, TopCashback, and Honey are often highly recommended for their wide range of partner stores, reliability, and ease of use.

Are cashback websites safe?

Yes, most cashback websites are safe when they are reputable and have positive reviews. Ensure the site has secure connections (HTTPS) and check online reviews or forums for user experiences.

How do I withdraw money from my cashback website?

Withdrawal methods vary by site but typically include direct bank transfer, PayPal, and gift cards. Users usually request a withdrawal from their account settings once they reach a minimum payout threshold.

How long does it take for cashback to be paid?

The time it takes for cashback to be paid can range from a few days to several months, depending on the retailer’s confirmation process and the cashback site’s policies. Always check the specific site’s terms for precise timelines.

Final Thoughts

Cashback websites offer a modern twist to traditional couponing, allowing you to earn back a percentage of your spending just by clicking through their platform before making a purchase. It’s like having a digital wallet that keeps filling up every time you shop. 

The opportunities to save are endless, from groceries and clothing to travel bookings and tech gadgets. The beauty of cashback websites lies in their simplicity and convenience. With just a few clicks, you can effortlessly save money on transactions you would make anyway. 

So the next time you’re about to hit ‘checkout’ on an online store, pause and consider going through a cashback website.


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