120 Coupon Website Statistics, Benefits, Mistakes, & More

Are you a coupon lover? Discover the benefits of tapping into coupon sites, from saving a few extra dollars to discovering products and brands you might not have considered before.

Plus, it offers straightforward advice on avoiding common pitfalls, ensuring your couponing efforts are smooth sailing.

This article offers the latest statistics on coupon websites that we’ve researched and we’ll show what you can expect this year. 


Table of Contents

Overview Of Coupon Website Statistics

Have you ever wondered how the simple paper coupon evolved

Would you be surprised if you found out that Coca-Cola introduced this first coupon? Maybe not, but this section covers the history of coupons and how these platforms capitalize on our love for savings.

  • Coca-Cola introduced the first known coupon in 1887.1
  • The 1990s saw the first online coupon, leading to a 20% increase in online shopping.1
  • The first loyalty program using coupons started in the 1930s.1
  • By 2023, digital coupon redemption surpassed paper coupon redemptions by 66%.2
  • 82% of online shoppers have used a coupon website at least once.2
  • 45% of users check coupon websites weekly before making online purchases.2
  • 70% of millennials use smartphones to find and redeem digital coupons.3
  • 52% of digital coupon users appreciate geo-targeted deals relevant to their location.3


Consumer engagement has significantly changed since the introduction of Coca-Cola’s pioneering paper coupon in the 19th century to the advent of online coupons in the 1990s. The shift reflected in 2023 when digital coupons surpassed their paper counterparts in redemptions by a notable margin. 

Most online shoppers have engaged with coupon websites, and a significant portion revisit them weekly; it becomes clear how deeply embedded these tools are in modern shopping habits.

Especially for the millennials, who frequently rely on smartphones for deals, the appeal of personalized, geo-targeted offers highlights the convergence of convenience and customization in marketing strategies.

  1. 65% of users subscribe to receive notifications about the latest deals or coupons.3
  2. Travel (58%) and Electronics (54%) are the top categories where users seek online coupons.3
  3. Since 2010, print coupon usage has decreased by 35%.2
  4. 47% of consumers say they’re likelier to try a new brand if they have a coupon.3
  5. Users save an average of $15 per purchase using coupon websites.4
  6. 78% of consumers expect businesses to offer digital coupons.4
  7. 40% of users share their exciting coupon finds with friends and family.2
  8. During the Great Depression, coupon usage skyrocketed by 250%.1
  9. 90% of Black Friday shoppers check coupon websites before making purchases.1
  10. 55% of consumers claim they shop more when they have coupons.2
Top Sites Using Coupon Advertising
  • 72% of users trust coupon websites to provide valid and worthwhile deals.2
  • Only 15% of online coupons are expired, compared to 30% of print coupons.3
  • 62% of online shoppers have subscribed to email lists solely for receiving coupons.2
  • 85% of retailers partner with coupon websites to promote their products.3
  • Since 2015, the use of QR codes for coupon redemption has risen by 68%.1
  • 49% of consumers choose a brand or product based on the coupons.2
  • The digital coupon market will grow by 56% in five years.11


As we’ve journeyed through the evolution of couponing, it’s evident that these digital tools have become more than just money-savers; they’re essential connectors in the ecommerce world. From Coca-Cola’s innovative paper coupon in the 1800s to the digital platforms we frequent today, coupon websites are a testament to humanity’s love for value and discovery. 

Their continued popularity not only underlines our innate desire for deals but also showcases the adaptability of market strategies in the digital era. As we transition to our next section, we’ll learn more about the tangible benefits of coupon websites, revealing how they influence savings, brand exploration, and the convenience of modern-day shopping.

The Benefits Of Using Coupon Websites Statistics

These online platforms pad our wallets and introduce us to new brands and products we might overlook. Imagine embarking on a cost-effective and exploratory shopping journey from the convenience of your living room couch.

Welcome to the redefined experience of intelligent shopping in the modern era.

  • Approximately 93% of shoppers have used coupons during their shopping trips.4
  • By 2024, digital coupon redemptions were projected to account for nearly 85% of all coupon redemptions.6
  • 75% of consumers prefer to receive digital coupons over paper ones.4
  • About 65% of consumers say coupons positively influence their view of a brand.4
  • 55% of shoppers have tried a new brand due to a coupon offer.5
  • Retailers find that offering a coupon can increase conversions by up to 50%.5
  • Consumers spend 37% more than planned when they have coupons.5
  • Offering coupons can reduce cart abandonment rates by 30%.6


Coupon effectiveness in the consumer behavior environment has to be considered. Needless to say, the coupon redemption rate oriented towards digital format will be significantly dominant since, according to the forecast, 57 projected participants among 58 will use digital coupons.

This move in the digital direction coincides with what people are used to and were expecting from brands in this regard: they are more open when they deal with those who let them avail themselves of this set of perks. 

Besides ensuring that shoppers don’t just make a purchase, coupons are a very effective tool that helps increase the amount of purchases and minimize cart abandonment.

For advertisers and fashionistas, they are no longer arithmetic but a description of the trends among digitally oriented millennials to help them make decisions.

  • Approximately 72% of shoppers consistently seek bargains and markdowns before purchasing online.5
  • 90% of millennials report using coupons when shopping.5
  • Mobile coupon usage was expected to grow by 61% by the end of 2023.4
  • 68% of shoppers find digital coupons more convenient than their paper counterparts.4
  • 40% of consumers say they would buy more online if offered discounts.4
  • 48% of shoppers made an unplanned purchase after finding an online coupon.4
  • Approximately 70% of shoppers would switch brands if they could find a discount.6
  • Over 60% of shoppers believe using coupon websites saves them more time than traditional coupon clipping.4
  • 57% of consumers will likely subscribe to email newsletters to get deals.6
  • 45% of shoppers have purchased a product after seeing a promotional offer on social media.6
Consumers' Preferred Method Of Receiving Coupons
  • About 62% of consumers prefer stores that offer loyalty programs with opportunities for discounts.5
  • 53% of consumers would write a review or give feedback if offered a discount for doing so.5
  • 40% of businesses reported increased sales after offering online coupons.5
  • Customers who use coupons tend to shop 24% more frequently than those who don’t.6
  • 67% of consumers believe that using coupons enhances their shopping experience.4
  • 80% of consumers said they were more likely to purchase if they found a deal or discount.4
  • 58% of shoppers have bought a product they didn’t intend to buy because of a coupon.4
  • Nearly 92% of consumers consistently look for savings through coupons and promo codes, whether they’re buying online or in physical stores.16
  • A majority, 82%, of buyers still occasionally utilize paper coupons, while 85% have taken advantage of discounts available on mobile apps.16
  • Approximately 50% of consumers are willing to explore new brands with an attractive discount or coupon. Furthermore, 38% admit that coupons often prompt them to purchase items they hadn’t planned on.16
  • When it comes to deals, shoppers show a preference for percentage or cash reductions over options like free shipping or post-purchase rebates.16
  • Almost 66% of individuals hunt for grocery discounts, and close to half search for apparel coupons, marking these as the top categories for bargain hunting.16


Navigating the digital marketplace with coupon websites offers real value and serves as a map to the best deals and undiscovered brands. Imagine stepping into a digital bazaar where your dollars stretch further, and your new favorite products are just a click away. 

Convenience, savings, and discovery beautifully intertwine to redefine your shopping experience. As we look into the mechanics behind coupon websites—affiliations, revenue models, user experience, and the types of coupons you can find—you’ll see that these platforms are more than just coupon repositories; they’re great shopping tools for the modern consumer.

Coupon Websites Statistics And How They Work

How do coupon websites make it all happen, seamlessly connecting you to extreme savings while they turn a profit? Here, we’ll explore the mechanics of these platforms, from their affiliation with merchants and diverse revenue models to the user interface that puts a world of savings at your fingertips. 

We’ll guide you through various online coupons and spotlight some of today’s top coupon websites, arming you with the know-how to shop smarter.

  • More than 75% of coupon websites refresh their listings daily to guarantee that users can access the most current discounts.6
  • Approximately 90% of major online retailers have some form of partnership with coupon websites.6
  • Advertisements account for nearly 45% of the revenue on free coupon websites.3
  • 80% of online shoppers say a user-friendly interface influences their trust in a coupon website.6
  • Digital coupon redemption surpassed paper coupon redemption by 66% in 2023.3
  • Websites like RetailMeNot and Honey serve over 100 million users globally.3
  • 7 out of 10 shoppers seek coupons before purchasing online.7
  • Businesses that offer online coupons report a 25% higher average order value than those that don’t.7


75% of coupon websites update daily. This commitment is met with a strong partnership synergy, as evidenced by most online retailers collaborating with such platforms. 

While ad revenue plays an important role in sustaining these platforms, it’s the intuitive design and trustworthiness that capture the loyalty of discerning shoppers.

Given the increasing preference for online coupons and their impressive impact on order values, it’s clear that these digital tools are more than just a trend; they’re reshaping consumer behaviors and expectations in ecommerce.

  • On average, coupon websites earn a commission of 2-10% on the sales they facilitate.3
  • 65% of consumers prefer accessing coupons on mobile devices, reflecting the importance of mobile-optimized interfaces.7
  • 55% of users return to the same coupon website because of previous positive experiences.7
  • Deals offering more than 50% off are viewed 3 times more often than deals offering less than 20% off.7
  • Over 40% of online coupons are for fashion and electronics.8
  • Websites that provide notifications for expiring coupons have a 30% higher user retention rate.8
  • North America and Europe account for 70% of global coupon website traffic.3
  • New online stores offer an average discount of 15% to attract initial customers via coupon websites.8
  • Websites featuring user reviews and coupon ratings see a 20% increase in user trust.7
  • Three-quarters of users value personalized coupon recommendations that align with their browsing and shopping history.7
How Coupons & Discounts Influence Purchasing Behavior
  • Over 50% of users prefer instant coupon codes over those that require email sign-up.8
  • Coupon websites with email subscriptions witness a 25% higher user engagement rate.7
  • Premium or subscription-based coupon websites account for only 5% of the market but have a 15% higher user loyalty rate.7
  • 60% of frequent online shoppers have at least one coupon browser extension installed.8
  • Coupons offering a discount of “buy one, get one free” have the highest click-through rate at 10%.8
  • Traffic to coupon websites surges by 80% during major shopping events like Black Friday or Cyber Monday.3
  • Individuals aged 25-34 are the most active users of online coupon websites, making up 40% of total users.3


Coupon websites have carved out a niche, bridging shoppers with merchants eager for engagement. These platforms, driven by intricate affiliations and diverse revenue strategies, have revolutionized the shopping experience with user-centric designs and vast coupon varieties. 

Today’s leading coupon sites facilitate savings and introduce consumers to brands they might’ve overlooked. 

However, as we navigate this discount industry, being wary is crucial. Up next, we’ll explore common missteps to avoid ensuring your couponing journey is both smooth and genuinely cost-effective.

Mistakes To Avoid While Using Coupon Website Statistics

Have you ever bought something that seems a bit misleading? You may have missed the fine print and bought something that is non-refundable.

In this section, we’ll navigate the potential pitfalls of coupon websites so you can make the most of these digital goldmines without any regrets.

  • 68% of online shoppers have made a purchase they later regretted due to a tempting coupon.8
  • Consumers spend 21% more than initially intended when influenced by a coupon.8
  • 47% of users admit buying items they don’t need just because they found a coupon.8
  • 1 in 4 shoppers have felt buyer’s remorse after making a purchase influenced by a coupon.3
  • 55% of online shoppers still need to apply a coupon at checkout.9
  • 73% of shoppers must thoroughly read the terms and conditions before using a coupon.7
  • Unexpected shipping costs due to not reading terms were faced by 42% of consumers.9
  • 29% of users have bought something non-refundable due to needing to read coupon details.9


The allure of discounts and deals is perceived, with a significant percentage of online shoppers being swayed by tempting coupons, often leading to purchases they later regret.

This impulse is further underscored by the fact that many are spending more than intended, drawn by the siren song of savings. 

Conversely, a large majority’s neglect of terms and conditions has resulted in unwelcome surprises, from unexpected shipping fees to non-refundable purchases

For marketers and designers, understanding these behaviors is essential, hinting at the need for more precise communication and transparent design to bridge the gap between impulse and informed decisions.

  • 61% of online buyers have felt pressured to purchase due to a limited-time coupon offer.9
  • An average shopper encounters about 5 misleading coupons online each month.9
  • 1 in 3 shoppers has felt deceived by a coupon that didn’t offer genuine value.3
  • 40% of coupon users have faced issues with validity dates due to not reading terms correctly.10
  • 35% of shoppers agree that coupons can lead to impulse buying.10
  • 1 in 5 users has missed out on a better deal because they were focused solely on using a specific coupon.3
  • 17% of shoppers experienced hidden charges on coupon-driven purchases.10
  • The average shopper saves $15 with coupons but spends $20 more than intended due to impulse buys.4
  • 52% of shoppers report they would have made a different purchasing decision if not for the influence of a coupon.9
  • 63% of users don’t compare products once they find a coupon, potentially missing out on better deals.9
The Benefits Of Using Tools To Find Coupons Online
  • Overbuying occurs 30% more frequently when shoppers use a coupon website.9
  • 22% of shoppers have accidentally let a cart expire, losing their coupon savings.9
  • 45% of shoppers admit they would buy a brand they don’t typically use just because of a coupon.10
  • 2 in 5 shoppers have faced technical issues while applying coupons at checkout.10
  • 38% of users feel that coupons sometimes make them prioritize cost over quality.10
  • Nearly 50% of shoppers have experienced regret after being influenced to bulk buy because of a coupon.10
  • 31% of consumers believe they might be spending less without the allure of coupon websites.10


Knowing how to navigate coupon websites smartly can save money and heartache. 

As we’ve explored, the siren call of ‘great deals’ can lead us to overbuying, neglecting fine print, or even forgetting the coupons we came for in the first place. 

But with a bit of attention to detail and restraint, these platforms can be your ticket to genuinely good bargains. Understanding these pitfalls becomes essential as we look toward the future of coupon websites, setting the stage for even more savvy and influential bargain-hunting in the digital realm.

The Future Of Coupon Websites Statistics

Luckily for you, the future of coupon websites appears promising and essential. They’ve evolved from mere platforms for deal-hunting to sophisticated ecosystems that offer targeted, real-time savings, making them an integral part of modern consumer behavior. 

Customization and convenience are kings. These websites are at the forefront, utilizing data analytics and machine learning to curate personalized shopping experiences

For brands and consumers, the future is not just about saving money—it’s about making every transaction more innovative, efficient, and, ultimately, more rewarding.

  • By 2025, 80% of online shoppers will use a coupon or discount code at least once a month.10
  • The global user base of coupon websites is expected to grow by 20% year-on-year.1
  • 70% of millennial shoppers claim that a discount or coupon often determines their final purchase decision.5
  • Mobile redemptions of online coupons will account for 65% of all coupon redemptions by 2027.15
  • By 2026, over 90% of coupon websites will incorporate AI-driven personalized recommendation systems.10
  • 85% of consumers expect more location-based coupons in their future shopping experiences.12
  • Brands that use coupon websites for promotions see an average of 15% increase in sales.12
  • 60% of consumers believe digital coupons are more convenient than traditional paper ones.12


A shift towards digital preference in the shopping experience has been observed, as evidenced by the growing reliance on online coupon usage.

Millennials’ preference for discounts as purchase influencers highlights the power of pricing strategies in today’s market. 

As technology advances, AI-powered recommendations on coupon sites are poised to dominate, underlining the convergence of consumer behavior and technology. 

The anticipated surge in mobile redemptions and location-specific offers indicates an essential pivot for marketers and designers toward crafting user-centric, tech-driven promotional strategies.

  • In 2028, it’s predicted that over 5 billion coupons will be digitally redeemed worldwide.14
  • 72% of consumers feel more loyal to brands that offer consistent digital discounts.12
  • By 2030, AI-driven predictive coupons, offering deals even before consumers realize they need them, will constitute 40% of all digital coupons.11
  • User-generated coupon content will drive 25% of traffic to coupon sites by 2029.13
  • In the next five years, 55% of online businesses plan to increase their partnerships with coupon websites.14
  • The average consumer will save $1000 annually by 2027 through digital coupons.15
  • Coupon fraud is expected to reduce by 50% by 2028 due to better validation and verification technologies.14
  • Subscription-based premium coupon services will capture 30% of the market by 2030.11
  • Over 40% of consumers will use augmented reality interfaces to discover and redeem coupons by 2029.13
  • Personalized, event-triggered coupons (e.g., birthdays and anniversaries) will see a 35% increase in use by 2027.15
  • By 2030, 45% of coupon redemptions will seamlessly integrate into single-click checkout processes.11
  • 50% of coupon websites will partner with sustainability initiatives, offering discounts on eco-friendly products by 2028.14
  • Voice-activated virtual assistants will aid 35% of consumers in finding the best coupons by 2029.13
  • By 2030, real-time coupon offers will be integrated into augmented reality (AR) and virtual reality (VR) shopping experiences for a quarter of online shoppers.11
  • By 2027, dynamic pricing integrated with coupon discounts will be a standard feature for 60% of online retailers.15
  • Over 40% of consumers predict that social-media exclusive coupons will influence their future shopping by 2028.14
  • 75% of ecommerce platforms plan to embed native coupon functionalities within their platforms, eliminating the need for third-party coupon websites by 2030.11


These platforms are no longer just about discounts; they’ve become tools that blend the thrill of a bargain with the precision of personalization

Using these sites can mean curated deals, convenience, and real-time savings. The future beckons a more intelligent shopping experience, and coupon websites lead the way.

Testing discounts with minimum spends drives larger purchases, boosting revenue for online businesses.

Jorge Barbosa

Business Development Manager @ wecantrack

Source: wecantrack

Frequently Asked Questions

How do coupon sites make money?

Most coupon websites earn revenue through affiliate marketing, wherein they get a commission for each sale made through a link from their site. They may also generate income from ads, sponsored listings, or charging retailers to feature their deals.

How frequently are new coupons added to coupon sites?

The frequency varies by website and retailer. Some update their listings daily, while others might do so weekly. It’s best to check back often or subscribe to alerts for your favorite stores.

Do there sites offer coupons for both online and in-store purchases?

Yes, many coupon websites offer both online discount codes and printable coupons for in-store purchases.

Are there coupon websites for specific regions or countries?

Yes. Many coupon websites cater to regional or country-specific deals, ensuring users find relevant and redeemable discounts.

Is signing up for an account on a coupon website beneficial?

Signing up can offer advantages like personalized deal alerts, a customized shopping experience, and easier tracking of saved coupons.

Final Thoughts

Coupon sites, which were initially only famous for being simply places to collect fun discounts, are becoming tools specifically crafted for contemporary customers.

These websites make online shopping more thrilling than ever. They enable buyers to get huge discounts and unique customer service that recognizes everyone’s individual peculiarities.

Coupon websites are not only about saving pennies but also aimed at enriching shopping trips.


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