40% of affiliate marketers have been in the industry for over five years. So, if you’ve been around for that long, you should know about in-app affiliate marketing.Β
Affiliate marketers need to monetize their apps to make them more mobile-friendly and easier for affiliate matters to promote their brands.
In this article, we’ve researched the latest in-app affiliate marketing statistics that can help app developers prepare for the future and what to expect.Β
Table of Contents
In-app affiliate marketing is experiencing significant growth, proving to be a valuable channel for brands and affiliates alike.
Key In-App Affiliate Marketing Statistics
In-app affiliate marketing is revolutionizing the way brands reach consumers. But what sets it apart from traditional affiliate marketing?
- 75% of marketers have increased their in-app affiliate marketing budgets in the past year.1
- In-app affiliate marketing has seen a 60% growth rate in the last two years.1
- 85% of brands report higher conversion rates with in-app affiliate marketing than traditional methods.1
- 70% of all affiliate clicks now come from mobile devices.2
- Mobile in-app purchases have a 40% higher conversion rate than web-based affiliate links.2
- In-app affiliate campaigns have a 50% higher user engagement rate than traditional campaigns.1
- Brands using in-app affiliate marketing see a 30% increase in customer retention.3
- Only 10% of in-app affiliate ads are affected by ad blockers, compared to 40% of traditional web ads.3
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A significant shift towards in-app affiliate marketing has been observed, with 75% of marketers adjusting their budgets to accommodate this trend.
This strategy’s effectiveness is highlighted by its impressive growth rate and the 85% of brands that reported higher conversion rates than traditional methods.Β
- 65% of users prefer in-app purchases and recommendations over web-based suggestions.2
- In-app affiliate marketing contributes approximately 25% of top-performing apps’ total revenue.1
- 55% of users state that in-app recommendations feel more personalized and trustworthy.3
- Apps with in-app affiliate marketing see a 35% increase in daily active users compared to those without.3
- 80% of users find in-app affiliate ads less intrusive than traditional pop-up ads.1
- In-app affiliate links have a 45% higher click-through rate than traditional web links.2
- Brands report a 200% return on investment (ROI) for in-app affiliate marketing campaigns.2
- Users spend 30% more on in-app purchases recommended through affiliate links.1
- In-app affiliate marketing accounts for 20% of the total affiliate marketing industry.1
- Advertisers allocate 40% of their affiliate ad spend to in-app campaigns.2
- 90% of users find in-app recommendations helpful in discovering new products and services.3
- Experts predict that by 2025, in-app affiliate marketing will dominate 50% of the total affiliate market.1
- Over 60% of app developers now integrate affiliate marketing strategies during the initial stages of app design.4
- In-app video affiliate ads have a 30% higher engagement rate than static banner ads.4
- Brands see a 25% increase in customer lifetime value (CLV) when using in-app affiliate campaigns.4
- Mobile apps that utilize push notifications for affiliate offers witness a 40% spike in offer redemptions.5
- Around 15% of in-app affiliate marketers have reported challenges in tracking accurate conversion metrics due to fragmented mobile ecosystems.5
- 50% of marketers believe that in-app affiliate marketing offers better targeting capabilities due to richer user data.4
- E-commerce and gaming apps account for 60% of all in-app affiliate marketing revenue.5
- Brands leveraging in-app affiliate partnerships with influencers report a 20% rise in brand awareness.5
- Approximately 70% of advertisers intend to increase their budgets dedicated to in-app affiliate strategies in the next fiscal year.4
- The Asia-Pacific region has seen a rapid 80% growth in in-app affiliate marketing adoption in the past three years, higher than any other region.5
- Nearly 50% of users are more likely to purchase from an app after interacting with personalized in-app affiliate content.6
- In-app affiliate partnerships have led to a 35% increase in cross-promotion opportunities for complementary brands.6
- 40% of top-grossing apps have seen a significant boost in average session duration due to engaging affiliate content.6
- Retention rates for apps that employ strategic in-app affiliate marketing are 30% higher than those that rely solely on traditional advertising.7
- Post-purchase in-app feedback suggests that 55% of consumers discovered a product or service they weren’t initially searching for, thanks to in-app affiliate recommendations.7
Utilize Affiliate Content
40% of the apps with high revenue have seen a significant boost in usersβ engagement time, which is credited to affiliate content use.
Affiliate content enhances a positive relationship between the time users spend engaging with the app and the existence of adequately designed affiliate marketing content, whether as products, promotions, or sponsored posts.
The longer session duration indicates that, if done right, affiliate content adds value to an application and can increase engagement and overall revenue.
The Benefits Of In-App Affiliate Marketing Statistics
In this section, discover how personalized marketing opportunities can elevate your brand’s digital journey and make every interaction count.
- In-app affiliate marketing campaigns see an average increase of 25% in user engagement compared to traditional methods.2
- 78% of users believe a seamless in-app experience is crucial for brand loyalty.3
- Brands that utilize in-app affiliate marketing report a 30% higher retention rate.4
- Enhanced user experiences lead to a 50% higher likelihood of users making a purchase.4
- 65% of consumers are likelier to buy from a brand that offers personalized marketing opportunities.4
- Higher conversion rates from in-app marketing can boost revenue by up to 40%.3
- 70% of users say an excellent in-app experience directly influences purchasing decisions.5
- Personalized in-app marketing messages have three times higher open rates than generic messages.5
Emphasizing enhanced user experiences and personalized marketing bolsters retention rates and significantly influences purchasing decisions.
It’s evident that for marketers and designers, crafting tailored in-app messages is no longer just an option but a necessity for achieving optimal open rates and revenue growth.
- Brands prioritizing enhanced user experience see a 55% increase in customer referrals.4
- 60% of mobile shoppers prefer apps with personalized content and product recommendations.4
- In-app affiliate marketing strategies lead to a 35% increase in customer lifetime value.5
- 80% of users are likelier to do business with a company that offers personalized experiences.5
- Brands with higher conversion rates from in-app marketing see a 45% increase in repeat customers.6
- 52% of users say they’d abandon an app due to a poor user experience.4
- Personalized marketing campaigns result in a 14% average uplift in sales.6
- 68% of businesses have prioritized enhancing user experience for improving conversion rates.3
- In-app affiliate marketing campaigns have a 20% higher ROI than traditional advertising.4
- 73% of consumers expect businesses to understand their needs and expectations.6
- Brands that effectively use personalized marketing see an average growth rate of 19% in sales.6
- 85% of users believe that a personalized in-app experience enhances their overall satisfaction with an app.5
- 40% of marketers believe in-app affiliate marketing is the future of mobile advertising.7
- Real-time in-app affiliate offers result in a 30% higher click-through rate than delayed promotions.7
- In-app affiliate campaigns targeting users based on behavior have a 28% higher conversion rate than broad campaigns.8
- Users who interact with in-app personalized content are 50% more likely to purchase in-app.8
- 90% of businesses that have adopted in-app affiliate marketing strategies report improving user engagement metrics.7
- 55% of app developers intend to integrate more sophisticated affiliate tools to enhance in-app purchase opportunities.9
- The average basket value of in-app purchases influenced by affiliate marketing is 22% higher than those without affiliate prompts.9
- 75% of marketers agree that real-time user data significantly enhances the effectiveness of in-app affiliate campaigns.7
- Apps utilizing artificial intelligence for personalized in-app affiliate marketing see a 40% uptick in user retention.9
- Advertisers report a 15% decrease in customer acquisition costs when utilizing in-app affiliate marketing compared to traditional methods.8
Why Affiliates Should Use AI
Apps that use an AI feed to serve affiliate marketing content have risen by 40% in the number of people retained within the app (the user retention rate).
Others are more about predicting user behavior and choices to generate personalized affiliate offers or content that at least does not seem downright random to the user. This makes the users use the app with frequency and consistency because it is unique to them.
Affiliates should use AI because it can help make their marketing much more efficient. By using AI, affiliates can:
Provide relevant results to the user. Try to think of what would interest the user so that he or she will be more likely to click on the links.
Optimize potential to provide users with targeted and relevant suggestions, which in return makes users more likely to follow the suggestions and click through. There are no restrictions on how and when affiliate content is promoted based on usersβ behaviors, which means maximum interest.
Always analyze data to enhance the tactfulness of targeting strategies and intensify outcome success subsequently.
Best Practices & Challenges Statistics
This section uncovers best practices, the importance of transparent affiliate disclosures, and the art of keeping offers fresh and relevant.
- 72% of top-grossing apps use in-app affiliate marketing to boost revenue.6
- Apps that employ best practices for in-app affiliate marketing see a 45% increase in user engagement.6
- 88% of users appreciate transparency and are likelier to trust apps that disclose affiliate partnerships.7
- 63% of users feel more confident in apps that regularly update and disclose their affiliate offers.6
- 52% of app developers cite changing affiliate commission rates as a significant challenge in in-app affiliate marketing.7
- 47% of app developers have faced challenges navigating app store policies related to affiliate marketing.7
- Apps that balance monetization with user trust have a 40% higher retention rate.7
Most top-performing apps have adopted in-app affiliate marketing to enhance their revenue streams.
When executed with best practices, this strategy has been observed to elevate user engagement significantly.Β
Yet, the journey isn’t without its challenges; from the fluctuating affiliate commission rates to the intricate maze of app store policies, developers tread cautiously.
However, the rewards are evident: apps prioritizing user trust and transparency retain users at a higher rate and witness a notable surge in in-app purchase conversions.
- 78% of successful apps update their affiliate offers at least once a month.6
- 55% of app developers believe that in-app affiliate marketing is more effective than in-app advertisements.7
- 67% of users find non-intrusive affiliate marketing more acceptable than pop-up ads.7
- Apps that adopt best practices for in-app affiliate marketing see average annual revenue growth of 28%.8
- 31% of app developers have faced at least one policy violation related to in-app affiliate marketing.8
- 60% of app reviews that mention affiliate offers are positive when the app discloses its partnerships transparently.7
- Apps that fail to balance monetization with user trust see a 50% drop in user retention within three months.7
- 70% of in-app affiliate marketing revenue comes from e-commerce, gaming, and subscription services.8
- Apps that disclose affiliate partnerships see a 25% increase in positive user reviews.8
- Non-disclosed affiliate partnerships can lead to a 40% higher churn rate.8
- 80% of app developers believe that app stores should provide more precise guidelines on affiliate marketing policies.7
- 90% of users prefer apps that provide value through affiliate offers rather than those that push irrelevant ads.7
Disclosing Your Partnerships
Non-disclosed affiliate partnerships can lead to a 40% higher churn rate.
This statistic means that when affiliate partnership is not declared to users (meaning, users are unaware that the content they are interacting with is paid), it pays the price for apps or platforms as their churn rate goes up by 40%.
Affiliates should always disclose their partnerships for several important reasons:
Trust and transparency: Anytime the presenter is in a position to declare affinity to any affiliate company, the audience gathers confidence in the presenter. There is notability, a strong passion for integrity, and the probability of favorite content increases when it appears not to have any fake intentions.
Compliance with regulations: Most affiliate marketers and many countries and platforms have a set of disclosure regulations (like the FTC guidelines in the US). Failure to do so can lead to fines or some other penalty.
Better user experience: Disclosing partnerships minimizes the situations where customers tend to get a raw deal or are led astray into accepting the offer. These situations are likely to negatively impact the brand and subsequently lead to higher churn rates.
Best Practices For In-App Affiliate Marketing
- 69% of app developers view in-app affiliate marketing as a sustainable long-term revenue model.9
- Due to technical limitations, 35% of app developers report challenges in integrating affiliate marketing tools within their apps.9
- Apps with dedicated sections for affiliate offers to experience a 30% higher user interaction with such offers.9
- 74% of app users are more inclined to engage with affiliate offers if they align with their interests and preferences.10
- In a study, 40% of app users discovered their favorite products or services through in-app affiliate marketing.9
- The fashion, travel, and health sectors are experiencing a 25% annual growth rate in in-app affiliate marketing adoption.10
- 45% of app developers plan to increase their investment in in-app affiliate marketing in the next fiscal year.10
- Based on user activity and behavior, personalized in-app affiliate offers result in a 32% higher conversion rate.9
- 58% of app users indicate they’d be more loyal to apps offering genuine value through relevant affiliate recommendations.10
- Developers who actively monitor and optimize their in-app affiliate campaigns see a 27% increase in monthly revenue compared to those who employ a “set it and forget it” approach.10
- Over 40% of users claim they have made spontaneous purchases based on in-app affiliate recommendations that match their interests.11
- Advanced analytics tools have allowed 65% of app developers better to tailor their affiliate offerings to individual user preferences, increasing overall engagement.11
- With the rise of in-app affiliate marketing, 50% of brands have reported forming strategic partnerships with other companies to co-promote products and services.12
- User trust significantly increases when in-app affiliate content is accompanied by authentic reviews, with a 38% boost in user confidence in the recommended products.11
- 43% of app developers who frequently update and refresh their in-app affiliate content witness a 20% spike in user engagement and repeated in-app sessions.12
Future Trends For In-App Affiliate Marketing Statistics
The future of in-app affiliate marketing is looking bright. Here are the latest statistics to look forward to.
- By 2025, in-app affiliate marketing will account for 40% of all mobile ecommerce sales.9
- AR shopping experiences are expected to boost online sales by 35% by the end of 2024.10
- 60% of consumers have preferred apps that integrate AR shopping features.8
- Integration of in-app monetization strategies has led to a 25% increase in user retention rates for e-commerce apps.8
- 70% of top e-commerce brands plan to invest in AR shopping experiences by 2026.9
- In-app affiliate marketing campaigns have a 45% higher conversion rate than traditional online marketing strategies.8
- By 2027, AR shopping is predicted to reduce product return rates by 30% due to more informed purchasing decisions.10
- 55% of online shoppers believe AR shopping gives them a more immersive experience.8
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Ecommerce is at the forefront, with predictions indicating its dominance in mobile sales by 2025.
This transformation is further amplified by the growing preference for AR shopping features, a trend acknowledged by most top e-commerce brands.Β
Integrating these in-app monetization strategies enhances user retention and promises higher conversion rates than traditional methods.
With AR shopping paving the way for immersive experiences, informed purchasing decisions are becoming the norm, hinting at a future with fewer product returns and more satisfied consumers.
- Apps integrating multiple in-app monetization strategies witness a 20% increase in average revenue per user (ARPU).8
- 65% of marketers believe that in-app affiliate marketing will be the dominant marketing strategy by 2028.10
- 80% of Gen Z consumers have expressed excitement about the future of AR shopping experiences.8
- In-app affiliate marketing is projected to attract 30% more investment from advertisers by 2025.9
- By 2026, 40% of all online shopping experiences will be AR-enhanced.9
- Integration of in-app monetization strategies has led to a 28% increase in mobile app user lifetime value (LTV).8
- 90% of users believe AR shopping will become a standard feature in e-commerce apps within five years.8
- In-app affiliate marketing campaigns have resulted in a 33% increase in brand loyalty.8
- By 2027, it’s estimated that 75% of all mobile apps will have integrated some form of in-app monetization strategy.10
- AR shopping experiences are predicted to reduce the need for physical retail spaces by 20% by 2030.9
- 85% of e-commerce businesses believe integrating AR and in-app affiliate marketing will be crucial for success in the next decade.8
- 40% of consumers say they would pay more for a product if they could experience it through AR before purchasing.11
- In 2025, brands using AR as a part of their shopping experience are expected to see a 40% increase in repeat customers.11
- 62% of marketers report that in-app affiliate marketing provides a higher quality of customer compared to other channels.11
- As of 2024, AR shopping apps have witnessed a 35% higher user session duration than traditional shopping apps.12
- 75% of millennials desire to use AR to visualize products before purchasing online.11
- The integration of AR in shopping apps has led to a 50% decrease in cart abandonment rates.12
- 45% of e-commerce brands are exploring integrating virtual reality (VR) alongside AR for a more immersive shopping experience by 2028.11
- User-generated content featuring AR shopping experiences has been shown to increase app downloads by 30%.12
- 68% of marketers have reported that in-app affiliate marketing offers better tracking and analytics capabilities than traditional web-based campaigns.12
- Brands that actively engage users with AR tutorials and guides see a 40% higher in-app purchase rate.11
Using AR For Younger Generations
This statistic actually means that 75% of millennials (generally people born 1981 through 1996) would like to see augmented reality (AR) show how a product looks and works before they buy anything online.
AR technology enables users to put digital images or models in their real world through their devices, to see them represented or βaugmentedβ of real-world items like furniture, clothing, and home decor. Affiliates and marketers can leverage this trend to:
Increase conversion rates: Affiliates can do this by offering potential buyers a more immediate purchase option by providing an AR experience where they can actually ‘see’ the product before buying.
Enhance user engagement: Shopping with AR is interactive and fun, therefore it increases engagement and keeps users on the site or app longer.
Cater to millennial preferences: As millennials are the majority of online shoppers, it makes sense to incorporate AR into affiliate marketing campaigns, as they want to have a better shopping experience.
Final Thoughts
In-app affiliate marketing stands out as a beacon of innovation and opportunity. It’s more than just a monetization tool; it’s a testament to how technology can create win-win scenarios for businesses and users.Β
We promote products and enhance the user journey with value-added content by embedding relevant product recommendations within an app’s natural flow.Β
For brands, it’s a chance to reach audiences in their most engaged moments, and for app developers, it’s a chance to generate revenue without compromising the integrity of their platform.Β
Frequently Asked Questions
Does affiliate marketing really pay?
Yes, affiliate marketing can be a profitable business, but how much money you make depends on the products you promote, who your audience is, and how much effort you put in.Β
Can I do affiliate marketing in Mobile?
Yes, you absolutely can do affiliate marketing on mobile. Many platforms provide mobile-friendly tools and apps to help you manage affiliate campaigns, track performance, and promote products through social media, mobile websites, or mobile apps.
Can I become an affiliate without a website?
Yes, you donβt need a website to be an affiliate. However, you can promote affiliate products on social media platforms, YouTube channels, email marketing, and even messaging apps.
How to start affiliate marketing with no money?
Choose a niche: Select a topic that you are interested in and know a lot about.
Join affiliate programs: Start by signing up for accessible affiliate networks like Amazon Associates and ShareASale.
Promote via free platforms: To do this, simply use social media (which is pretty much the primary way of spreading the word), set up a free YouTube channel, create a free blog on a free platform, and share your affiliate content there.Β
Write content: Start creating content filled with your affiliate links, such as reviews, tutorials, or recommendations that will be considered valuable.