130+ Media Buying Affiliate Marketing Statistics, Trends, & Challenges

Media Buying. It’s not just a buzzword; it’s a crucial aspect of the affiliate marketing ecosystem that can make or break your campaign. 

Media buying is the purchase of advertising space on various platforms to promote a product or service. But in the era of algorithmic unpredictability and soaring ad costs, it’s no longer just about buying space; it’s about acknowledging the suitable space at the right time for the right audience.

In this article, we will learn how media buying is about fast tracking your way to affiliate marketing success.

Table of Contents

Media buying remains a strong force in affiliate marketing, offering precise targeting and scalable results for affiliate publishers.

Sirio Küpper

Co-Founder @ wecantrack

Source: wecantrack

Evolutionary Trends In Media Buying Affiliate Marketing Statistics

With billions at stake, understanding the historical context and the ever-evolving trends in media buying can mean the difference between a runaway marketing campaign and one that barely lifts off the ground.

  • Spending on OTT (Over The Top) advertising was expected to surpass $14 billion by the end of 2023.1
  • Content marketing was set to be a $400 billion industry by 2023.3
  • By 2023, artificial intelligence was being utilized in at least one of their sales processes by 36% of companies worldwide.1
  • By the end of 1995, around 0.4% of the world’s population was online.1
  • Digital ad spending surpassed $100 billion globally for the first time in 2012.3
  • Affiliate marketing accounts for approximately 15% of the digital media industry’s revenue.1
  • The average cost-per-click (CPC) in Google Ads increased by over 24% between 2018 and 2022.3
  • By 2022, over 60% of affiliate-referred traffic will originate from mobile devices.3

OTT advertising soared alongside the booming content market. As artificial intelligence found its place in 36% of global companies, one recalls when merely 0.4% of the population was online in 1995, juxtaposed against the $100 billion in digital ad spending by 2012.

The evolution is evident in rising affiliate marketing prominence, increasing Google Ads CPCs, and a mobile-driven shift in affiliate traffic, emphasizing the continuous metamorphosis of the marketing realm and the imperative for agile strategies.

  • Video content accounted for over 90% of global internet traffic by the end of 2022.2
  • Programmatic advertising accounted for over 90% of all digital display ad spending in the U.S. by the end of 2022.2
  • Affiliate marketing spending was poised to hit $8.2 billion in the U.S. at the end of 2022.3
  • Over 85% of all digital ad spend was directed towards search advertising by 2022.3
  • Businesses made an average of $6 for every $1 spent on affiliate marketing in 2022.2
  • Native advertising was set to reach 62% of all display ad spending in the U.S. by 2022.1
  • By 2022, 50% of internet users will utilize ad blockers, making social media advertising even more critical.1
  • In 2022, approximately 95% of marketers stated that the ROI derived from influencer marketing was either on par with or superior to other marketing channels.1
  • Voice search advertising spending reached $19 billion by the end of 2022.2
  • Visitors to websites retargeted using display ads exhibited a 70% higher likelihood of converting.2
Ad Spend By Affiliate Type
  • Over 84% of affiliate marketers in 2022 used performance-based pricing.2
  • 85% of marketers used customer data to segment their email campaigns by 2022.2
  • Over 71% of brands in 2022 expressed a desire for more transparency in their affiliate campaigns.1
  • By 2022, 37% of global internet users said they felt more confident about their online privacy due to the implementation of GDPR.1
  • The average consumer’s path to purchase in 2020 involved five touchpoints.1
  • Multichannel campaigns saw 39% more engagement than single-channel campaigns by 2022.2
  • In 2022, a 100-millisecond delay in website load time could decrease conversion rates by 8%.2

Affiliate marketing has evolved dramatically, transitioning from basic banner ads to a space dominated by machine learning, programmatic buying, and hyper-targeted strategies. Critical trends like mobile optimization and real-time bidding have shaped media buying and hinted at future developments. 

This industry’s remarkable adaptability showcases tech innovations and human connection’s timeless importance. Next, we’ll explore the leading platforms and networks central to today’s media buying in affiliate marketing. 

Media Buying Affiliate Marketing Platform Statistics

Affiliate marketing stands tall as one of the vanguard strategies of modern advertising.

Whether you’re a brand looking to expand your reach or a content creator yearning for lucrative partnerships, understanding media buying is no longer optional—it’s essential.

We’ll learn more about the major platforms and networks revolutionizing affiliate marketing. 

  • After 2022, affiliate marketing represented over 15% of digital media revenue.4
  • 72% of brands believe media buying platforms significantly boost their affiliate marketing success.5
  • The average ROI for every dollar spent on affiliate media buying in 2022 was $6.70.5
  • Click-through rates (CTR) for affiliate ads placed through major media buying platforms averaged 2.8% in 2022.4
  • The global affiliate media buying market size was valued at approximately $12 billion in 2022.6
  • Over 50% of affiliate marketers prefer using at least two different platforms for diversifying their media buying efforts.6
  • Mobile advertising in affiliate marketing saw an increase of 30% in 2022 due to the surge in mobile shopping.5
  • Native ads bought through affiliate media platforms had a 25% higher conversion rate than traditional display ads.4

Post-2022, affiliate marketing made up over 15% of digital revenues, with 72% of brands crediting media buying platforms for this surge.

A notable ROI of $6.70 was observed, valuing the global market at $12 billion. Mobile advertising jumped 30% as brands diversified strategies and native ads saw a 25% higher conversion.

Grasping these trends is crucial for marketers and designers seeking impactful campaigns.

  • Affiliate marketers using premium media buying platforms experienced a 20% uplift in sales.4
  • Over 40% of media buyers in the affiliate sector believe that AI and machine learning will drastically change their ad-buying strategies by 2025.5
  • Retargeting ads in the affiliate sector had an average conversion boost of 60% through significant media buying platforms.4
  • Brands that use dynamic creative optimization in media buying saw a 35% increase in affiliate program engagement.5
  • More than 85% of affiliates believe choosing the right media buying platform significantly impacts their campaign success.4
  • A survey revealed that 28% of brands allocate more than half of their marketing budget to media buying in affiliate marketing.4
  • Video ads in affiliate marketing have surged by 55% with the help of media buying platforms.6
  • The average Cost Per Acquisition (CPA) through major media buying platforms was reduced by 18% in 2022.4
  • Programmatic media buying in the affiliate sector grew 24% in 2022.5
  • Over 60% of affiliate marketers rank audience targeting as the top feature they look for in media buying platforms.4
Most widely used social media platforms for media buying in affiliate marketing
  • Approximately 40% of media buyers in affiliate marketing feel that ad fraud is their most significant challenge.4
  • Brands that utilized data analytics integrated media buying platforms reported a 45% increase in ROI.4
  • About 70% of affiliates feel that cross-channel media buying capabilities are crucial for a successful affiliate program.6
  • The Asia-Pacific region saw the highest growth in affiliate media buying, with a year-over-year increase of 38% in 2022.4
  • Automated bidding tools in major media buying platforms saved marketers 15 hours per week.5
  • Personalized ad campaigns, curated through media buying platforms, witnessed a click-through boost of 40% in the affiliate sector.5
  • By 2022, 90% of top-performing affiliates will use specialized media buying platforms to optimize and place their ads.4

As we’ve seen, the media buying landscape in affiliate marketing is both vibrant and varied, strongly favoring platforms like Instagram and Facebook while leaving room for more niche networks.

The insights offered through these platforms can be a goldmine for marketers looking to leverage audience engagement and maximize ROI. 

But knowing which platforms are the major players is just the tip of the iceberg. Next, we’re diving into the who—demographics and audience insights for media buying in affiliate marketing. 

Media Buying Affiliate Marketing Demographic Statistics

In affiliate marketing, knowledge isn’t just power—it’s the catalyst that propels conversion rates, amplifies click-throughs, and crafts compelling campaigns that resonate. 

While keyword strategies and creative campaigns have their spotlight, the unsung hero of every successful ad is a deep understanding of demographics and audience insights. 

Age, gender, and other personal statistics aren’t just numbers; they’re the lifeblood of targeted marketing. Couple that with geographical insights, and you’ve got a roadmap to which regions pulse most vibrantly with activity.

  • 63% of successful campaigns in 2023 were tailored based on geographical insights.1
  • In 2023, Asia-Pacific users accounted for 38% of global affiliate sales.1
  • 72% of successful affiliate marketers report leveraging age-specific targeting for their campaigns.8
  • Women account for 57% of all affiliate marketing purchases.7
  • Affiliate marketing campaigns targeting individuals aged 25-34 have a 45% higher conversion rate.8
  • Affiliate links clicked by users aged 18-24 have an average conversion rate of 12%.8
  • Mobile devices lead in affiliate marketing sales, with 65% of users aged 18-29 using them for purchases.8
  • Latin America saw a 19% growth in affiliate marketing activities last year.8

In 2024, geographical insights were seen as a guiding light, with most successful campaigns relying on them.

A substantial chunk of global affiliate sales was attributed to the Asia-Pacific region, indicating its growing importance in digital marketing. 

Age-specific targeting, especially for the 25-34 demographic, was recognized for its notable impact on conversion rates.

Meanwhile, the mobile-driven purchase behavior, especially among younger users, and the surge in Latin America’s affiliate marketing activities hint at the evolving dynamics and promising avenues for future strategies.

  • Gender-specific campaigns witness a 33% increase in engagement compared to non-specific ones.7
  • 78% of marketers believe that geographical targeting is crucial for ROI in affiliate advertising.7
  • The U.S. Midwest region has shown a 14% uptick in engagement with affiliate ads in the past year.7
  • Campaigns targeting men aged 35-44 in the technology niche have a high conversion rate of 21%.8
  • 55% of European affiliate sales come from users aged 40-55.8
  • In 2022, affiliate marketers who leveraged real-time demographic data saw a 27% increase in conversions.7
  • Australia’s affiliate marketing engagement grew by 17% last year, making it a hotspot for advertisers.7
  • Women aged 30-35 are 28% more likely to engage with lifestyle and fashion affiliate content.8
  • Geographical insights reveal that urban areas in Southeast Asia show a 35% higher engagement with affiliate ads than rural regions.7
  • 52% of affiliate marketers have seen a decline in conversions when not incorporating age demographics into their strategy.7
The top 3 affiliate networks based on their market share
  • Northern Europe’s affiliate marketing arena has grown 22% in the last two years, fueled mainly by the tech and health sectors.7
  • Gen Z is more receptive to affiliate marketing campaigns on social media, with a 48% engagement rate.7
  • 62% of affiliate clicks in Africa come from mobile devices, emphasizing the importance of mobile optimization.7
  • Affiliates targeting the 50+ age group saw a significant engagement increase on platforms like newsletters and blogs.8
  • Middle East regions showed a surprising growth of 24% in beauty and personal care affiliate engagements.7
  • In Canada, bilingual campaigns tailored to English and French-speaking demographics yield a 30% higher conversion.7
  • Marketers who fine-tuned their strategies based on demographic insights recorded a 40% boost in ROI compared to those who didn’t.7

Understanding your audience’s demographics and geographical behaviors is pivotal for winning affiliate marketing.

Whether it’s the younger user from Asia-Pacific or the female shopper dominating affiliate marketing purchases, these insights guide marketers in their media buying journey

It’s not just about knowing your audience; it’s about comprehending the nuances that drive their clicks and conversions.

As we move on to our next section, we’ll look into which specific niches promise the best ROI, evaluate the potency of diverse ad formats, and explore how seasonal shifts can redefine media buying strategies.

Insights & Analytics On Media Buying Affiliate Marketing Statistics

Have you ever wondered which corner of the market promises the best bang for your media buying buck? Or should a cool video ad perform better than a traditional banner?

In digital advertising, understanding where to invest and choosing a format can differentiate between an unforgettable campaign and a forgettable dud. 

From the sectors that promise stellar ROIs to a head-to-head comparison of ad formats through metrics like CTR and conversion rates and even the seasonal ebb and flow that can tip the scales of your marketing strategies.

  • The ecommerce sector saw an average ROI of 320% on media buying campaigns in 2022.8
  • Health and wellness industries experienced a 290% ROI in the same year.8
  • Video ads boasted a CTR of 2.8% in the tech industry, surpassing other ad formats.9
  • Native ads in the travel sector had an impressive 3.2% conversion rate in 2022.8
  • Banner ads, though typical, saw a decline in CTR to 1.2% on average across industries.9
  • The entertainment sector experienced a 20% rise in media buying ROI during the summer.8
  • Automobile industries witnessed a 15% boost in ROI during year-end sales through media buying.8
  • Video ads in the fashion industry have a whopping 4.5% conversion rate.8
  • Native ads are 25% likelier to be shared on social media than banners.9
  • The finance and banking sector had an average CTR of 2.1% on their display ads in 2022.8

In 2022, e-commerce and health sectors saw high ROI, with fashion video ads achieving top conversion rates. Banner ads lagged, while native ads thrived in conversions and shareability.

Industries like entertainment and automobile enjoyed ROI peaks, with finance and banking showing solid display ad engagement. For marketers and designers, these trends are crucial for strategic planning.

  • In the education sector, video ads see an engagement boost of 30% during back-to-school seasons.8
  • The real estate sector witnessed a 12% spike in media buying ROI during the spring months.8
  • Native ads in the food and beverage industry had a conversion rate of 3.7%.8
  • During the holiday season, e-commerce sites experienced a 35% increase in ROI from video ads.9
  • The fitness industry saw a 28% rise in media buying ROI during January, thanks to New Year’s resolutions.8
  • Display banners in the software sector have a consistent CTR of 1.9% throughout the year.8
  • Music and arts industries see a 20% higher conversion rate from native ads than other formats.8
  • Video ads had a 60% higher engagement rate in the travel sector during winter.9
  • Across all industries, video ads boasted a 3.3% average conversion rate in 2022.9
  • During Black Friday sales, the fashion and apparel sector experienced a 22% boost in media buying.8
  • Native ads in the book industry have a remarkable retention rate of 70%.8
  • On average, enterprises increase their media buying spend by 18% during festive seasons.9
  • During product launches, video ads in the gadget industry see an impressive 4.8% conversion rate.9
  • Despite their decline, banner ads in the B2B sector still maintain a consistent 2.2% CTR.8
  • In 2022, industries that leveraged seasonal trends in media buying saw an average ROI increase of 26%.9

Where and how you showcase your ads is paramount in the ever-changing media buying industry.

Different sectors yield varied ROIs, and ad formats play a crucial role in success—banners offer visibility, videos drive engagement, and native ads balance subtlety with impact. 

Seasonal trends, like the holiday surge, are also pivotal. However, challenges such as ad fraud and the emergence of ad blockers are reshaping this intricate landscape.

As we look deeper, remember that while the foundational rules of media buying stay constant, strategies adapt. Up next? Navigating the challenges of affiliate marketing in media buying.

Challenges In Media Buying For Affiliate Marketing Statistics

As businesses strive to captivate audiences and carve their niche, the world of media buying for affiliate marketing presents itself as both an opportunity and a labyrinth of challenges. 

Yet, this captivating spectacle has its challenges. In this section, we’ll unravel the genuine obstacles that marketers encounter – from the relentless persistence of ad fraud and the uphill battle against rising costs to ad blockers.

  • In 2022, the affiliate marketing industry was estimated to be worth over $12 billion globally.10
  • Advertisers were expected to lose an estimated $42 billion to fraudulent activities in 2022.10
  • The average Cost Per Click (CPC) on Google Ads increased by approximately 26% between 2018 and 2022.10
  • As of 2022, 37% of internet users in the U.S. were using ad blockers.10
  • 81% of brands relied on affiliate programs, with fashion being the most popular affiliate marketing category.10
  • Mobile ad fraud rates increased by over 150% year-over-year in 2022.10
  • Approximately 40% of affiliate-referred traffic originated from mobile devices.10
  • Only about 74% of display ads were viewed by real people in 2022.10
  • Around 71% of 16-24-year-olds used ad blockers in 2022.10
  • Video ads saw a fraud rate of almost 62% in 2022.10

Amid this dynamic backdrop, digital advertising witnessed a quiet evolution as the average Cost Per Click (CPC) on Google Ads.

Marketers and designers find themselves at the crossroads of ingenuity and vigilance, where adapting to the winds of change while standing guard against digital marauders defines the path to success.

  • In 2022, bots accounted for nearly 67.9% of all internet traffic.10
  • The average CPM (cost per thousand impressions) for Facebook Ads rose by 162% between 2017 and 2022.10
  • Over 80% of advertisers and 84% of publishers leverage affiliate marketing.10
  • Programmatic ad slots had a 50% higher likelihood of being fraudulent compared to direct buys in 2022.10
  • Nearly 61% of all website traffic was automated bots rather than human visitors in 2022.10
  • The use of ad blockers was expected to grow by 40% in 2022.10
  • Amazon’s affiliate program accounted for over 40% of the U.S. affiliate marketing spend.10
  • Advertisers wasted an estimated 50% of their budgets on fraudulent or unviewable inventory in 2022.10
  • Over 89% of U.S. digital display ads were programmatic in 2022.10
  • Despite the rise in CPC, affiliate marketing remains 10-20% cheaper per acquisition compared to search or display advertising.10
  • 67% of influencer marketers planned to increase their budgets for affiliate partnerships in 2022.10
  • Over 63% of users felt negatively about retargeted ads, considering them invasive in 2022.10
  • In 2022, 63% of users did not see display ads due to ad fraud and viewability issues.10
  • Click fraud in PPC campaigns increased by 41% in the first quarter of 2022.10
  • Ad blockers were estimated to cost publishers over $35 billion by 2022.10

In the affiliate marketing world, media buying is both an art and a challenge.

Seasoned professionals grapple with issues from ad fraud to rising costs and ad blockers, each posing a campaign threat. However, these challenges also inspire innovation. 

They compel us to adapt and craft more innovative strategies. Each obstacle, in reality, is a chance to refine our expertise.

When faced with such challenges, view them as opportunities, guiding you to mastery in this competitive arena because standing still isn’t viable. 

Final Thoughts

In digital marketing, media buying stands out as an art and science combined. For affiliates, it’s not just about buying ad space; it’s about understanding the audience, optimizing for performance, and constantly adapting to the shifting sands of online trends. 

With the right strategies, tools, and mindset, media buying can become a goldmine of opportunities, driving unprecedented growth for your affiliate campaigns.

As we’ve journeyed through the ins and outs of media buying in affiliate marketing in this article, one thing is clear: Media Buying is the way to go!


All your affiliate data in one dashboard and your marketing tools?  🚀 🔍

Grow your affiliate income?

Start tracking your affiliate conversions in your marketing tools like Google Analytics, Google Ads, Facebook Ads to fully optimise your content and campaigns.

You might also like