80+ Review Website Statistics, Performance, Pros, Cons & Safety

Review websites have emerged as important platforms that bridge the gap between businesses and consumers. They are not just sess pits of people’s opinions but can truly help both businesses and consumers. 

For businesses, these platforms offer a chance to listen, learn, and evolve, turning feedback into fuel for improvement. For consumers, they serve as a guide to help them make informed decisions, shining a light on quality and authenticity. 

This article will take a look into the world of review websites, and examine a variety of different, interesting and valuable statistics on them that might just shift your opinion on using them forever

For brands considering partnerships with review websites, crucial stats to evaluate include organic search traffic, referral sources, and the overall credibility and authority of the site within the industry.

Jorge Barbosa

Marketing & Business Development Manager @ WeCanTrack

Source: WeCanTrack

Table of Contents

General Review Website Statistics

Navigating the vast online marketplace can feel overwhelming. Online review websites have become a beacon for consumers seeking genuine feedback on products and services. 

These platforms empower us to make informed decisions, ensuring our hard-earned money is spent wisely. Discover how tapping into collective experiences can enhance your online shopping journey.

  • Before purchasing, 89% of consumers take the time to peruse online reviews.1
  • Products with 5 reviews are 270% more likely to be purchased than those without. 1
  • After perusing positive reviews about a business, 73% of consumers tend to trust it more.1
  • 68% of millennials trust online reviews as much as personal recommendations.3
  • Negative reviews can potentially deter 40% of potential customers.2
  • 33% of consumers say they will consider posting a review for an exceptionally good or poor experience. 2
  • 57% of consumers will only consider buying a product with an average rating of 4 stars or higher. 2
  • 21% of consumers believe reviews older than 3 months lose their relevance.3

The trust placed in these website reviews, mirrors the weight given to personal recommendations. However, the power of negative feedback is also evident, with a significant portion of potential customers being swayed by unfavorable reviews. 

Interestingly, the freshness of a review plays a role in its perceived relevance, emphasizing the need for businesses to engage with their customers and continuously encourage recent feedback. 

This dynamic showcases online reviews’ critical role in shaping consumer trust and purchase decisions, making them an invaluable tool for marketers and designers alike.

  • Regarding local businesses, 74% of consumers assert that positive reviews increase their trust.3
  • 12% of consumers don’t usually read reviews before purchasing.3
  • 55% of consumers agree that the authenticity of reviews is essential.3
  • Businesses that reply to their reviews are perceived as 30% more trustworthy.1
  • After reading positive reviews, 46% of users will visit a company’s website.1
  • 60% of consumers feel that customer photos in reviews make them more trustworthy.1
  • 52% of consumers want to see a mix of both positive and negative reviews.1 
  • 15% of users suspect censorship or faked reviews if they don’t see any negative reviews.2
  • 70% of consumers will write a review if a business requests it.2
  • 48% of consumers only focus on the most recent reviews.3
  • A website featuring user reviews is more likely to attract purchases from 63% of consumers.2
  • 27% of people trust reviews more when they know real customers than when bots write them.2
  • 82% of consumers read online reviews for local businesses before purchasing.3
  • Reviews from verified buyers are 24% more trustworthy to consumers than reviews from anonymous sources.3
  • 66% of consumers say they are more likely to trust a product with more than 50 reviews.3
  • 45% of consumers are more likely to visit a business that responds to negative reviews.2
  • 58% of consumers say that the star rating of a business is most important when judging a business.2
How Online Reviews Influence Consumer Decisions
  • 35% of consumers expect a business response within 24 hours of posting a negative review.2
  • 77% of consumers think reviews older than six months are irrelevant.2
  • 40% of consumers will consider a review irrelevant if it doesn’t contain specific details about the product or service.2
  • 53% of millennials say they always read reviews before purchasing, even for small-ticket items.3
  • 28% of consumers believe businesses below three stars are untrustworthy.3
  • 62% of online shoppers say they will only buy products with reviews.3
  • 44% of consumers say they trust online reviews as much as personal recommendations from friends and family.3
  • 71% of consumers feel more confident about a purchase after reading positive reviews.2
  • 50% of consumers doubt the authenticity of a product with only five-star reviews.3
  • 38% of consumers believe businesses that actively engage with reviews and feedback care more about their customers.3

Online review websites have emerged as trusted companions for consumers. These platforms offer insights and shape purchasing behaviors, bridging the gap between uncertainty and informed decisions. 

Their undeniable influence underscores their importance in our modern shopping habits. As we transition to our next section, let’s delve deeper into the performance and usability aspects of these review websites, ensuring they’re as user-friendly as they are informative.

Performance & Usability On Review Websites Statistics 

Discover how optimizing these aspects can elevate user experience and influence decision-making in our interconnected world. Online review websites have become the modern compass guiding our choices. But how do these platforms fare in terms of performance and usability? Explore the efficiency and user-friendliness of popular review sites.

  • If a review website takes more than 5 seconds to load, 83% of users will abandon it.4
  • Websites with a user-friendly interface see a 45% higher engagement rate.5
  • 72% of users trust online reviews as much as personal recommendations.5
  • 68% of users are likelier to write a review if the process is simple and quick.4
  • Websites with a mobile-responsive design witness a 55% increase in user reviews.4
  • 79% of users say an intuitive search function is crucial for a positive experience on review sites.4
  • Reviews play a role in the purchase decisions of 88% of online shoppers.4
  • Following a negative experience on a review website, 40% of users are inclined to switch to a competitor.5

Users’ patience is tested when faced with slow-loading review websites, leading many to seek alternatives. The importance of a user-friendly interface and mobile-responsive design is underscored by their direct impact on engagement and review submission rates. 

The overall user experience, from search functionality to the ease of writing reviews, determines loyalty or the shift to competitors. These insights highlight the pivotal role of usability in retaining and growing an online audience.

  • 63% of users prefer websites with positive and negative reviews.5
  • Review websites with video testimonials see a 37% higher retention rate.5
  • 52% of users state that a transparent rating system (e.g., 5-star) is essential for usability.6
  • Websites that send reminder emails for reviews have a 48% higher review submission rate.5
  • 57% of users expect a review website to load on mobile devices in 2 seconds or less.5
  • 46% of users read reviews on mobile, emphasizing the importance of mobile optimization.6
  • 70% of users are more likely to trust a review website that verifies its reviews.6
  • 65% of users find value in review websites that categorize reviews (e.g., by product type or user demographics).4
  • 60% of users are more likely to return to a review website that offers personalized recommendations.6
  • 77% of users believe a review website should have a clear and easy-to-use filtering system.6
  • 50% of users have tried to write a review but abandoned the process due to complexity.6
  • 85% of users believe responsive customer service enhances trust and usability on review websites.6
  • 74% of users are more likely to trust a review website that regularly updates its content.4
  • 80% of users appreciate review websites that highlight the most recent reviews first.4
  • 67% of users find pop-up ads on review websites disruptive and may leave the site because of them.4
  • 56% of users are likelier to trust reviews from verified purchasers.6
  • 43% of users believe a review website should have a feature to report fake or misleading reviews.4
  • 78% of users prefer review websites that allow them to sort reviews based on their preferences (e.g., highest rated, most recent).4
How Review Ratings Affect Business Success
  • 64% of users are likelier to engage with a review website that offers a user-friendly mobile app.6
  • 59% of users appreciate when review websites provide a summary or highlight the main points of longer reviews.6
  • 71% of users value review websites with pros and cons for each product or service.6
  • 53% of users will likely trust a review website with diverse reviewers from different demographics.6
  • 76% of users believe a review website should have a system to detect and remove spam reviews.6
  • 62% of users find it helpful when review websites provide a response or resolution to negative reviews.6
  • 48% of users are likelier to trust a review website with a community forum or Q&A section.6
  • 55% of users appreciate review websites that offer rewards or incentives for writing reviews.6
  • 69% of users believe a review website should have strict guidelines and standards for posting reviews.6

The performance and usability of online review websites stand as pivotal factors in guiding consumer choices. These platforms, when optimized, not only enhance user experience but also shape business reputations and success. 

Understanding the intricacies of these review sites becomes paramount. As we transition, let’s look at the pros and cons of online review websites to gain a clearer perspective on their impact.

Statistics On Pros & Cons Of Review Websites

Online review websites have become pivotal in day-to-day life. From picking a quaint café to choosing the latest tech gadget, these platforms offer a glimpse into real user experiences

But, like all tools, they come with their own set of advantages and drawbacks. Dive into this section to uncover the nuanced world of online reviews and their impact on our decision-making.

  • 84% of people have the same level of trust in online reviews as in personal recommendations.6
  • 74% of customers indicate positive reviews enhance their trust in a local business.6
  • 68% of millennials trust online reviews more than traditional television advertisements.7
  • After reading positive reviews, 50% of consumers visit a company’s website.7
  • 72% say that seeing a positive review improves their trust in a business.7
  • A 10% increase in restaurant bookings for every half-star increase on Yelp.7
  • 57% of customers will exclusively patronize a business if it boasts a rating of 4 stars or higher.8
  • Reviews typically result in an average 18% increase in sales.8
Notably, even a slight improvement in ratings can lead to noticeable growth in bookings and sales. For marketers and designers, understanding this profound impact of online reviews is essential in crafting strategies that resonate with contemporary consumers.

  • Businesses that claim their free listings on multiple review sites earn 36% more revenue on average.7
  • Consumer reviews are considered trustworthy, almost 12 times more than product descriptions manufacturers provide.7
  • 19% of all reviews are suspected to be fake.7
  • 50% of consumers question the authenticity of online reviews.8
  • 23% of consumers believe they’ve read a fake review last year.8
  • Negative reviews can cost a business roughly 30% of customers.8
  • 40% of consumers shape their opinions based on one to three reviews, potentially forming judgments based on skewed or limited information.7
  • When potential customers come across just one negative article while considering a product purchase, businesses risk losing up to 22% of those customers.9
  • 70% of businesses have been affected by fake negative reviews.9
  • Merely 14% of consumers would contemplate using a business with a rating of one or two stars.8
  • Having four or more negative articles about your company or product appear in Google search results might result in losing as much as 70% of potential customers.8
  • 58% of consumers said they have recently (within the past five years) begun leaving more negative reviews based on poor customer experiences.9
  • 62% of consumers are likelier to purchase from a site with user-generated content like reviews.7
  • 45% of consumers are more likely to visit a business that responds to negative reviews.7
  • 73% of consumers value the quantity and quality of reviews when making a purchase decision.8
  • 66% of consumers trust reviews more when they see good and bad scores.8
  • 55% of shoppers say that online reviews influence their buying decisions.8
  • 80% of consumers will reverse a purchase decision after reading negative reviews.8
  • 60% of consumers feel that customer photos in reviews make them more authentic and trustworthy.9

  • 42% of consumers expect businesses to respond to reviews within 24 hours.8
  • 35% of consumers say one negative review can make them decide not to purchase.8
  • 25% of consumers have reviewed a product online, emphasizing the importance of user-generated content.8
  • 77% of consumers believe reviews older than three months are irrelevant.8
  • 90% of consumers read online reviews before visiting a business.8
  • 64% of consumers say they are more likely to check online reviews on a business before visiting in person.8
  • 53% of consumers expect businesses to reply to negative reviews within a week.8
  • 33% of consumers who received a response from a negative review turned around and posted a positive review afterward.8

Online review websites have reshaped the digital landscape, offering a platform for consumers to voice their experiences and businesses to enhance their services. In today’s interconnected era, they serve as a vital bridge between customer feedback and business growth. 

However, as we navigate their benefits, we must approach them discerningly. As we dive deeper, let’s explore the significance of customer support and the safety precautions essential for these platforms.

Statistics On Customer Support & Safety Precautions for A Review Website

Online review websites have become our go-to for making informed decisions. But how often do we consider the backbone of these platforms – customer support and safety precautions? 

Dive into this section to uncover their intertwining roles in ensuring genuine feedback and protecting users. Discover how these measures are shaping the future of online interactions.

  • 72% of consumers state that positive reviews increase their trust in a business.10
  • 67% of users have avoided a business after reading a negative review online.10
  • 81% of online shoppers believe companies with robust customer support are more trustworthy.10
  • 45% of users have reported encountering fake reviews on major review platforms.11
  • 93% of businesses claim that responding to reviews has improved their online reputation.10
  • 70% of review website administrators have taken steps to remove fake reviews in the past year.11
  • 55% of consumers expect businesses to respond to negative reviews within 24 hours.12
  • 62% of businesses have a dedicated team to monitor and manage their online reviews.12

Reviews powerfully shape consumer trust. Positive reviews enhance a business’s image, while negative ones can repel customers. Robust customer support is vital for trust, but fake reviews are a growing concern. 

Prompt responses to negative feedback are crucial for a brand’s reputation. The effort businesses invest in managing reviews highlights their importance. Transparency is vital to sustaining brand trust.

  • 48% of users have questioned the authenticity of a review due to its overly optimistic tone.10
  • 90% of review platforms have implemented safety precautions to detect and remove fake reviews.10
  • 75% of businesses believe online reviews significantly impact their sales and revenue.10
  • After reading online reviews, 83% of consumers feel more confident in their purchase decisions.11
  • 40% of users report that they would not use a business with an average rating below three stars.11
  • 68% of review platforms have experienced cyber threats or attacks aimed at altering reviews.12
  • 52% of businesses offer incentives or discounts to customers for leaving positive reviews.12
  • 77% of users consider the presence of a customer support response to a negative review as a positive sign.10
  • 64% of review platforms have introduced stricter verification processes to ensure reviewer authenticity.11
  • 59% of consumers believe businesses with more reviews are generally more credible.12
  • 73% of online shoppers say detailed and honest reviews help them feel safer about online purchases.10
  • 86% of businesses have seen a positive impact on their brand image after actively engaging with customers on review platforms.10
  • 69% of consumers believe that more reviews indicate a more popular and trusted business.10
  • 58% of users check the date of reviews, believing that recent feedback is more relevant.10
  • 76% of online shoppers trust reviews more when they include photos from genuine customers.10
  • 82% of businesses consider online reviews essential to their marketing strategy.10
  • 63% of consumers are likelier to purchase from a site with user testimonials and reviews.11
  • 47% of users believe a review is more credible if it provides both pros and cons.11
  • 85% of consumers trust online reviews as much as personal recommendations from friends and family.10
  • 71% of businesses encourage customers to write reviews after a purchase or service experience.10
  • 54% of consumers visit a company’s website after reading positive reviews.10
  • 78% of consumers feel businesses that respond to reviews care more about their customers.11
  • 65% of online shoppers read between 1 and 6 reviews before making a purchase decision.11
  • 50% of businesses have seen an increase in in-store visits after maintaining a positive online review presence.11
  • 44% of consumers say a review must be written within one month to be considered relevant.11
  • 60% of users say they skip over businesses with ratings below four stars.11
  • 79% of consumers have changed their minds about a purchase based solely on the negative reviews they read.11

Customer support on online review websites has evolved into more than just addressing queries. It’s about ensuring safety and fostering trust. These platforms are gateways to genuine feedback and crucial shields against misinformation. Embracing robust support and safety measures can significantly enhance user experience and brand credibility.


Final Word

Online review websites have become invaluable tools for consumers and businesses. These platforms offer a transparent space where users can share their experiences, both positive and negative, about products, services, or even destinations. 

For consumers, they provide an opportunity to make informed decisions based on the collective experiences of others. Businesses offer a direct line to customer feedback, allowing them to improve and adapt in real time. The power of word-of-mouth has been amplified manifold with the rise of online review websites. 

We no longer rely solely on recommendations from friends or family; now, we can access a global community’s insights at our fingertips. In this age of information, making informed choices has never been easier. Embracing online reviews is not just a trend but a necessity for staying relevant and competitive in the ever-evolving digital landscape.

Frequently Asked Questions 

1. What are review websites and how do they work?
Review websites are platforms where users can submit their opinions, experiences, and ratings about products, services, businesses, or other entities. These websites typically provide a space for users to write reviews, rate their experiences using a predefined scale (e.g., stars), and sometimes upload photos or videos. The websites then aggregate these reviews and ratings to provide an overall score or ranking for the subject being reviewed.
2. Are review websites trustworthy sources of information?
The trustworthiness of review websites can vary depending on factors such as the website’s moderation policies, the authenticity of user-generated content, and efforts to combat fake reviews. While many review websites strive to maintain credibility by implementing verification processes and monitoring user activity, users should still exercise discernment and consider multiple sources of information before forming opinions based solely on reviews.
3. How do businesses benefit from being listed on review websites
Businesses can benefit from being listed on review websites in several ways. Firstly, they gain increased visibility among potential customers who use these platforms to research products or services. Positive reviews can enhance a business’s reputation and credibility, leading to increased trust and confidence among consumers. Additionally, feedback from reviews provides valuable insights for businesses to understand customer preferences, identify areas for improvement, and tailor their offerings to meet customer needs more effectively.
4. What should users look for when using review websites?
When using review websites, users should consider several factors to make informed decisions. It’s essential to read multiple reviews to gain a comprehensive understanding of others’ experiences rather than relying solely on a single review. Users should also assess the credibility of reviewers, looking for detailed and balanced perspectives from individuals who have actually used the product or service. Checking for recent updates is crucial as businesses and offerings can change over time. Lastly, users should be wary of reviews that appear overly positive or negative, as they may be biased or manipulated.
5. What are some popular review websites in different industries?
There are numerous review websites catering to various industries and interests. For restaurants and local businesses, platforms like Yelp and Google Reviews are popular choices. Travel-related services often rely on review websites such as TripAdvisor and Booking.com. Amazon dominates the realm of product reviews, providing feedback on a vast array of goods. 


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