How to Create a Review Website

How to Create a Review Website

Creating a review website can be a great way to share your thoughts and opinions on a variety of products and services with others. Whether you’re an expert in a particular field or simply have a lot of experience with different products and services, creating a review website can be a great way to use your knowledge and help others make informed purchasing decisions. It’s also a great way to monetise your current wordpress blog by including a section about product reviews or buying guides based on your expertise.

Review websites are becoming increasingly popular as consumers are searching for more information and trying to get different perspectives on the products they want to buy. These websites come in different forms, some focus on providing in-depth and technical reviews, others offer a platform for customers to share their own experiences, and others combine both.

A review website can be a valuable resource for both the reviewer and the readers, for the reviewer, it provides an opportunity to share their expertise and passion on a certain topic and for the readers, it’s a reliable source of unbiased and honest information. Additionally, creating a review website can also be a profitable venture, through various monetization methods like affiliate marketing and advertising, you can earn money from your website and make it a sustainable business.

With all of these benefits, it’s no wonder that creating a review website has become a popular choice for many people looking to start their own online business or share their knowledge and expertise with others.

The first step in creating a review website is to decide on a niche or topic that you are passionate about. This could be anything from technology products to travel destinations to beauty products. Once you have the best niche in mind, you can begin to build your website.

In this guide, we will provide a detailed explanation of the steps and considerations involved in creating a successful review website.

How to Create a Review Website Overview

Step 1: Setting up the Website

The process of setting up a review website typically involves purchasing a domain name and hosting. A domain name is the web address people use to find your website, such as There are a lot of providers you can use to register your domain name like GoDaddy, Namecheap, 1&1 and so on. They offer various pricing options, like yearly or multi-year registration.

For hosting, you will have several options, such as shared hosting, VPS hosting or dedicated hosting. Shared hosting is a good option if you’re just starting out as it’s the most affordable, it’s where your website is hosted on the same server as other websites. VPS (Virtual Private Server) hosting is a step up from shared hosting, it gives you more control and resources. Dedicated hosting is the most expensive option, it’s where you have your own server and resources, it’s perfect for high-traffic sites. Some well-known providers of hosting services include Bluehost, HostGator, and SiteGround.

Once you have a domain name and hosting, you will need to install a content management system (CMS) such as WordPress, Drupal or Joomla which allows you to easily manage and update the content on your website.

It can be helpful to choose a theme that is optimized for review websites. This can save you time and ensure that your website looks professional and is easy to navigate. Some popular website builders and CMS platforms like WordPress, Wix, Squarespace also have many themes that are already optimized for review websites, you can choose them according to your preference. You can also have a quick look at our best wordpress themes for affiliate marketing and take some inspiration from that.

Please note that these providers I mentioned are just examples, you are free to choose other providers according to your needs and budget. Additionally, when choosing a hosting provider, you may want to read customer reviews and do some research to make sure they have a good reputation, offer good customer service, and have a money-back guarantee or an easy way to cancel the service.

Step 2: Creating User-friendly Content

Creating user-friendly content is crucial for any review website. This can include things like product comparison charts, detailed product descriptions, and user-generated ratings and reviews. Having high-quality images, videos, and interactive elements like quizzes and polls can also help make your website more engaging and increase the likelihood that people will return to it.

To make your website easy to navigate, it is important to organize your content in a clear and logical way. Use headings, subheadings, and bullet points to break up your text and make it easy to read.

Optimize your images and videos by using descriptive file names and adding alt tags, which can improve the accessibility of your website and help it rank better in search engine results.

User-generated reviews can be a great addition to your website, it can be a reliable source of feedback for your visitors and also increase engagement. Make sure to have a clear and easy-to-use system for visitors to submit their reviews, and have a review process in place to ensure that the reviews are legitimate and relevant.

Think about the user experience, use a responsive design, optimize the site load time, make it easy to find the information they are looking for, make it easy to share your content on social media, have a clear and easy-to-use navigation menu, and so on. Consider also the top free traffic sources for affiliate marketing and review websites and optimise for that. All of these elements will help make your website user-friendly and increase the likelihood that people will return to it.

Step 3: Search Engine Optimization (SEO)

Search engine optimization (SEO) is an important factor to consider when creating a review website. This means optimizing your website for keywords related to your niche, and creating high-quality, unique content that is likely to be shared and linked to.
Optimizing your website for SEO can help ensure that it appears at or near the top of search engine results pages when people search for products or services related to your niche. This can help increase traffic to your website and make it more visible to potential customers.

One of the most important things to consider with SEO is keyword research. This involves identifying the keywords that people are searching for when they’re looking for products or services related to your niche. You can use tools like Google Keyword Planner, SEMrush or Ahrefs to research keywords.

Once you have a list of keywords, you can start optimizing your website for them. This can include things like including them in your page titles, headings, and content, as well as meta tags and alt tags for images. Another important aspect of SEO is link building. This involves getting other websites to link to your website. This can help improve your search engine rankings and drive more traffic to your website.

Some other tools you can use for SEO optimization: Google Analytics, Google Search Console, Yoast, All in one SEO Pack, and so on. These tools help you monitor your website performance, report and fix errors, and provide guidance on how to improve your website SEO.

It’s important to note that SEO is a continuous process and it takes time to see results, you can also check out our SEO tips for affiliate marketing websites. However, if you put in the effort to optimize your website, you can improve your search engine rankings and drive more traffic to your website.

Step 4: Gaining Exposure

Gaining exposure for your review website is crucial for attracting more visitors. This can include things like social media marketing, paid advertising, and link building.

Social media marketing can help you reach a large audience and increase brand awareness. Platforms like Facebook, Instagram, and Twitter can be great places to promote your website and interact with potential customers.

Paid advertising like Google Adwords or Facebook ads can be a great way to get more visibility for your website quickly. However, it’s important to set a budget and track your results to ensure you are getting a good return on your investment.

Link building is the process of getting other websites to link to your website. This can help improve your search engine rankings and drive more traffic to your website.

Step 5: Monetizing your Website

One of the most popular ways to monetize a review website is through affiliate marketing. Affiliate marketing is the process of earning a commission for promoting other people’s or company’s products. You can include affiliate links in your reviews, and when someone clicks on those links and makes a purchase, you earn a commission.

There are several affiliate networks that you can join, some popular ones include Amazon Associates, ShareASale, Commission Junction, and Rakuten Marketing. Each affiliate network has a different selection of products and services that you can promote, so you’ll want to find the one that best matches your niche.

Another way to monetize your review website is through advertising. Ad networks like Google Adsense,, and Infolinks, allow you to display ads on your website and earn money when people click on them.

You can also use your review website as a platform to sell your own products or services, like e-books, courses, or consulting services.

Sponsored posts and sponsored reviews are also a great way to monetize your website. Brands will pay you to write posts or reviews about their products. Additionally, you can use your website to promote and sell physical products, like a book or a guide, and as your website grows, you can expand it into a store and start selling more products.

It’s important to note that not all of these methods will apply to every website, and that your choice of monetization strategy will depend on your website niche, target audience, and traffic. In addition, it is important to always disclose to your visitors that the content you produce is sponsored and you may be earning from it.

Step 6: Setting up Conversion Tracking

Conversion tracking and having an affiliate dashboard is a valuable tool for review websites because it allows them to measure the effectiveness of their marketing efforts and optimize their strategies for maximum return on investment. By tracking conversions in an affiliate dashboard like the one wecantrack can provide, you as a review website owner can gain insights into the actions that users take on your site, such as clicking on a product link and matching the conversion data with the traffic data. This information can be used to identify areas of improvement and tailor marketing campaigns to better target specific audiences.

One of the key benefits of conversion tracking for review websites is that it allows you to measure the success of your affiliate marketing campaigns. Affiliate marketing is a popular method for review websites to monetize their content, as it enables you to earn a commission for each product sold through your site. By tracking conversions, you can see which affiliate products are most popular among your users and adjust your marketing strategies accordingly. This can lead to higher conversion rates and more revenue from affiliate sales.

Another benefit of conversion tracking for review websites is that it can help you to improve the user experience on your site. By tracking the actions that users take, you can identify areas of your site that may be confusing or have low conversion rates. You can then make changes to improve the usability of your site and increase the likelihood of conversions.

In addition, conversion tracking can help you to optimize your search engine optimization (SEO) efforts. By tracking how users interact with your site, you can identify which pages or products are most popular among your audience. You can then optimize these pages and products to improve your ranking in search engine results pages (SERPs), which can increase the visibility of your site and attract more traffic.

Finally, conversion tracking is also essential for understanding the effectiveness of different advertising channels. You as a review website owner can track your conversion in different platforms like google, facebook, and other marketing channels and compare them to find out the most successful one and optimize the ad targeting accordingly.

Examples of successful review websites

Affiliate marketing is a popular way to monetize review websites, and many successful sites have been built on this model. Here are some examples of affiliate review websites that have gained traction in various niches:


Wirecutter is a product recommendation service from The New York Times. This site combines independent research with testing to offer product reviews and recommendations on various product categories, including electronics, appliances, and home goods.

They monetize their service through subscriptions ($5 every four weeks or $40 annually) and affiliate marketing programs, mainly Amazon.

Brian Lam

The Wirecutter was founded in September 2011 by Brian Lam.

In October 2016, The Wirecutter and its sister site, The Sweethome, were acquired by The New York Times Company for a reported $30 million.

Both sites were combined into a single site in 2017, namely Wirecutter, and The Sweethome ceased to exist.

Brian is known for his contribution to helping Gizmodo grow when he became editorial director in 2008. By the time he left Gizmodo in 2011 to start The Wirecutter, Gizmodo was getting more than 220 million page views monthly.

Many consumers view Wirecutter as one of the best and most respected product recommendation services in the U.S. The industry even coined a name for it, the Wirecutter effect – it refers to the increase in sales a retailer experiences when one of their products gets the thumb up from Wirecutter.

"If you are doing right by the reader and putting them at the center of everything, then the rest will follow.”

Wirecutter aims to recommend high-quality, fit-for-purpose products that are competitively priced and do not contain rarely used features.

This technology news and review website offers expert reviews and buying guides for an extensive range of products. They earn commissions through affiliate partnerships with retailers like Amazon and Walmart.

Halsey Minor co-founder of CNET
Halsey Minor
Shelby Bonnie co-founder of CNET
Shelby Bonnie

The idea for CNET was conceived in 1993 by Halsey Minor and former classmate Shelby Bonnie. Shelby contributed $25,000 in seed funding, and Halsey obtained a $50,000 investment from his former boss.

Another notable investor was Paul Allen, co-founder of Microsoft, who owned 26 percent of CNET before the company went public on July 3, 1996.

Today, CNET is a Red Ventures company that acquired CNET in 2020 from ViacomCBS for $500 million. (CBS, before its merger with Viacom in 2019, acquired CNET and other related sites in 2008 for $1.8 billion).

Although some people still think CNET is all about computers, the company has significantly expanded its interests since 1994.

For example, in 1996, CNET added news and gaming coverage. In 2000, the company expanded its tech coverage to include mobile phones. Next came car reviews in 2004, how-to tech advice in 2011, food and wellness in 2015, and crypto and credit cards in 2020.

"Our experts give you news, tools, and advice that help you navigate our ever-changing world. Because when you understand what is going on, you can do something about it."

CNET reaches consumers through many different platforms. For example, they get 90 million video views and 67 million website visitors monthly. In addition, they have 14 million followers on social media platforms – Facebook, Instagram, Twitter, YouTube, and TikTok.

This website provides in-depth reviews and ratings of technology products, from laptops and smartphones to software and services. They generate revenue through affiliate partnerships with retailers like Amazon.

David Bunnell

PCMag (then called PC) was founded in 1982 by David Bunnell as a print magazine – the first issue of PC was February-March 1982.

(The word Magazine was added in June 1982 when the third issue was published).

The magazine was an overnight success. Unfortunately for David Bunnell, the rights to PCMag were sold by their financial backer, Tony Gold, in November 1982 to Ziff Davis Publishing without the consent of David. was published online for the first time in 1996, comprising a home page with links to all Ziff Davis publications.

Twenty-seven years after the first print issue appeared in 1982, the last print issue hit the shelves in 2009 – by then, 80% of their revenue was from online earnings.

PCMag has been an authority on technology from its first day and provides independent reviews of 2,000+ products yearly.

According to Similarweb, gets over 20 million visits monthly.

This website offers side-by-side comparisons and reviews of various products, including electronics, home goods, mortgage refinance companies, and services like web hosting.

Their top source of income is affiliate marketing, followed by advertising, sponsorships, and lead generation.

"Our site is built around buying advice, and helping you to understand what you're buying and the choices you have."

Jerry Ropelato founder of TopTenReviews
Jerry Ropelato

Top Ten Reviews and the Purch Group (formerly TechMedia Network) was founded in 2003 by Jerry Ropelato.

In 2018, U.K. publisher Future Publishing acquired the group for $132.5 million (£101 million).

Top Ten Reviews raised $6 million in funding in 2008 and a further $1.5 million in 2010, mainly from existing investors, totalling $7.5 million.

“I was at a New Years Eve party, and throughout the night, I was quizzed on a variety of basic tech questions. They were not looking to become techies. They just wanted answers to basic technology without feeling dumb. This is who we write for - people who want technology to complement their lives but not consume it.”

According to Similarweb, gets about 585K visits monthly.


In summary, creating a review website can be a rewarding and profitable venture if you are passionate about a particular niche. By setting up a user-friendly website, creating high-quality content, using good SEO techniques, gaining exposure, and monetizing your website with affiliate marketing and conversion tracking, you can help others make informed purchase decisions while also earning money for yourself.

Please note this is a general guide, the actual process of creating the website may vary depending on the tools and services used, you might want to consider consulting professionals for more specific and technical advice.

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