seo affiliate programs

15+ Best SEO Affiliate Programs in 2023

SEO is big business. And looking forward to the biggest affiliate marketing trends for 2022, it’s only going to get bigger. As an affiliate marketer, this is your chance to get a piece of that sweet SEO pie by promoting the right SEO affiliate program.

When you have an audience with their own business or website to boost, promoting the affiliate programs of your own favorite SEO tools can be quite lucrative. Since SEO is a SAAS-based industry, it’s quite easy as well. 

To help you get started, we’ve selected the best SEO software affiliate programs out there.

So, if you’re wondering what the highest paying affiliate programs in SEO are, this list is for you.

READING TIP! Check out our complete list of SAAS affiliate programs for even more interesting business-building software to promote.

Got a SEO affiliate program that should be featured here as well? Please don’t hesitate to contact us.


Why is promoting SEO affiliate programs worth your while?

If you are in affiliate marketing, chances are you’ve experienced the worth of SEO for yourself. You’ve probably optimized your own website, trying to get it to rank in Google and attract more visitors to your website for free.

And while those visitors might be free, getting your website up in the rankings isn’t. According to a 2019 Backlinko research, small businesses spent an average of $500 per month on SEO.

And that was four years ago. 

While more and more businesses are trying to get to those coveted first places in Google, using the right tools to help you optimize your website has become essential. And these tools often have pretty lucrative affiliate programs.

Most SEO tools work on a subscription basis, where the user pays a monthly fee to track their rankings, boost link value, support local SEO, etcetera. Therefore, many SEO affiliate programs mean a monthly recurring fee for the affiliate marketer that got someone to sign up. 

So when your audience leverages SEO in any way, there’s a big opportunity here to boost your passive income. And isn’t that what affiliate marketing and SEO are all about?


The best SEO affiliate programs to promote

It should come as no surprise that there are a lot of SEO software affiliate programs. If you’ve been using any of them for yourself, it’s always a good idea to start there. 

What SEO software are you excited about? Which tools helped you to achieve amazing results in Google? Those are the tools that can also help your audience, and that you can write about in an excited manner.

This is what we’ll be doing in the list below. Our hope is that our excitement about these SEO software affiliate programs will help you find some promising ones to promote for yourself. 

And who knows, perhaps you’ll discover that one SEO tool that you’ve been missing to up your own SEO game. 

We’ve divided our picks into four different categories, relating to the most important aspects of SEO:

  • SEO research affiliate programs are for tools that help lay the foundation of any SEO strategy, from keyword research to rank tracking. 
  • SEO link value affiliate programs give any website the means to build the best possible backlink profile.
  • Local SEO affiliate programs are especially interesting for businesses with local intent.
  • General SEO affiliate programs finally are tools that don’t really fit in any of the other categories but are too interesting not to mention them. 

SEO research affiliate programs

Success in SEO is highly dependent on research and forming the right strategy. SEO research affiliate programs are therefore the first on our list. 

These are the kind of tools that help someone to find the right keywords to try and rank on, analyze their website for weak spots or errors and track their process over time.

answerthepublic affiliate program

1. AnswerThePublic (keyword research)

AnswerThePublic is a tool that helps you to find interesting questions that your audience is typing into Google. 

This will help you to better target the right long tail keywords, which are usually easier to rank for than one- or two-word searches. Also, it helps you to write articles that are better tailored to the search intent of your audience, which will help to attract more organic visitors.

The company was acquired for $8.6 million in 2022 by NP Digital, a marketing agency co-founded by Neil Patel, who also owns the popular platform Ubersuggest.

In a LinkedIn post, Neil mentioned that AnswerThePublic was only making about $130K monthly when he bought it, and he could get it to $400K monthly.

Neil Patel shares why he bought AnswerThePublic

The AnswerThePublic affiliate program gives you a monthly recurring fee on any subscriber that you refer, as long as they remain signed up.

Commission model: Lifetime revenue share
Average compensation: 30%
Cookie lifetime: n.k.
Available on: own platform

2. SEMrush

Semrush is one of the most powerful and complete SEO software programs out there. It helps SEO experts and entrepreneurs to audit their websites, do keyword research, analyze competition and backlink profiles, and much more.

Semrush was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov and has grown into a large international company with 13 offices worldwide and 1,000+ employees.

In 2021, they acquired the popular SEO training website Backlinko from blogger Brian Dean who joined the Semrush team, adding 500K in monthly traffic.

What makes it interesting to promote, is that this SEO powerhouse doesn’t come cheap. This translates to a substantial commission potential, with $200 earned for each new sale and an additional $10 for every trial activation.

Commission model: CPA
Average compensation: Up to $210
Cookie lifetime: 120 days
Available on: Impact (integration available with wecantrack)

Ahrefs affiliate program

3. Ahrefs (one of the most popular tools)

Ahrefs is a powerful SEO (search engine optimization) tool that helps you identify and analyze the keywords, links, and content that are essential to getting your website to the top of search engine results. Through its various features, Ahrefs can help you identify the best keywords to use, track your rankings, and analyze your competition.

Dmitry Gerasimenko founder of Semrush
Dmitry Gerasimenko, founder of Semrush

Ahrefs was founded in 2010 by Dmitry Gerasimenko – who reportedly built his first document search engine when he was only 15 years.

The company operates a massive commercial Web crawler called AhrefsBot that crawls up to 8 billion pages daily.





Ahrefs also has an affiliate program which allows you to earn commission by referring customers to their service. We have had feedback from affiliates that this program is hard to be accepted for.

Commission model: CPS
Average compensation: 20%
Cookie lifetime: 30 – 400 days
Available on: Impact (integration available with wecantrack)

Mangools affiliate program

4. Mangools (SEO toolset)

Mangools is an online SEO toolset that helps you optimize your website and get better search engine rankings. It includes tools like KWFinder, SERPWatcher, LinkMiner, and SERPChecker. With Mangools, you can quickly analyze your competitors and find the most profitable keywords for your website.

Overall, Mangools is an easy-to-use, powerful toolset for SEO professionals and website owners. It makes it easy to optimize your website and increase organic traffic.

Peter Hrbáčik founder of Mangools
Peter Hrbáčik, founder of Mangools

The company was founded in 2014 when Peter Hrbáčik launched the first version of KWFinder. However, Mangools only became their brand name in 2016, acting as a hub for all their tools.

According to Similarweb, their website receives nearly 1 million visits monthly.





Mangools also offers an Affiliate Program that allows you to earn money by promoting their tools.

Commission model: Lifetime revenue share
Average compensation: 30%
Cookie lifetime: 30 days
Available on: Own Platform

Accutracker affiliate program

5. AccuRanker (SEO toolset)

AccuRanker is an SEO tool that helps you monitor, analyze, and optimize your website rankings to ensure that you stay at the top of the search engine results. With its intuitive dashboard and powerful analytics, AccuRanker helps you identify opportunities to increase your website’s visibility and drive more traffic to your website.

AccuRanker founders Christian Hedegaard Pedersen and Henrik S. Jørgensen.
AccuRanker founders Christian Hedegaard Pedersen and Henrik S. Jørgensen.

AccuRanker was founded in 2013 by Christian Hedegaard Pedersen and Henrik S. Jørgensen in Aarhus, Denmark. The company claims it is the world’s fastest and most accurate keyword rank tracker. According to Similarweb, their website receives just over 150K visits monthly.

AccuRanker also offers an affiliate program that allows you to earn commission when you refer customers to their services.

Commission model: Lifetime revenue share
Average compensation: 20%
Cookie lifetime: 120 days
Available on: Own Platform

SE Ranking affiliate program

7. SE Ranking (SEO toolset)

SE Ranking is a powerful SEO and marketing tool that helps website owners improve their website ranking and visibility. It allows users to track and analyze search engine rankings, optimize and manage SEO campaigns, and monitor their online visibility.

Valery Kurilov and Alex Dymovich founded SE Ranking in 2013 and brought it to where it is today without any outside investments. The company has over 800K users in 150+ countries.

SE Ranking claims they offer 100% accurate real-time keyword rank tracking of a website’s keywords across major search engines.

The SE Ranking affiliate program offers generous commissions and rewards for successful referrals. The program is free to join and provides an easy way to increase your website’s income.

Affiliates can promote SE Ranking products through their websites, blogs, email campaigns, and social media platforms. They will earn a commission for each successful sale they refer.

Commission model: Lifetime revenue share
Average compensation: 30%
Cookie lifetime: 120 days
Available on: Own Platform

SEO link value affiliate programs

Anyone who has ever done anything in SEO knows that building a strong backlink profile is crucial. Without valuable backlinks, ranking on your keywords will be next to impossible. 

They would also know that this is one of the most challenging aspects of SEO. When is a backlink to be considered valuable? How strong should they be? And to which page should you be building your backlinks?

Luckily, there are tools to help with that.

Seojet affiliate program

8. SEOJet (SEO)

SEOJet is a one-of-a-kind piece of SEO software. It takes the guesswork out of link building, by telling you exactly to which page your next external link should be. You even get an indication of the domain authority range you should be aiming at.

Adam White founder of SEOJet
Adam White, founder of SEOJet


SEOJet was founded in 2017 by Adam White, a long-time SEO professional.

Adam explains that he looked at all of the backlinks that pointed to #1-ranked pages in hundreds of websites in every industry and categorized the anchor text of every link. When he compared the #1-ranked pages, he noticed significant patterns in each backlink profile. He built SEOJet to help people follow these patterns as they create links.


The SEOJet affiliate program offers a recurring fee of 30% on subscriptions that were referred by you. Since link building is a long process, people tend to hold on to their subscription for quite some time, making this an excellent program to build up a nice passive income. 

But wait, there’s more! 

Since SEOJet also gives customers the opportunity to immediately place orders for the links that the tool recommends, you can also earn extra commissions on those orders.

Commission model: Lifetime revenue share
Average compensation: 30% recurring on subscriptions of referred customers. 2% on all link orders of referred customers
Cookie lifetime: n.k.
Available on: FirstPromoter (integration available with wecantrack)

The Hoth affiliate program

9. The HOTH (Link Building and Optimization)

The HOTH is an SEO company offering a variety of services to help clients increase their rankings in search engine results. Their services range from website optimization to link building. They also offer content creation services to help create content that is optimized for search engine rankings.

Overall, The HOTH is a great resource for businesses looking to improve their search engine rankings, increase their visibility, and reach more potential customers.

The company was founded in 2010 by Alex Pyatetsky and Dax Miller without raising outside investment. Alex Pyatetsky explained that HOTH stands for the company’s philosophy of “Hit them over the head,” or delivering “an experience that’s so awesome every time.”

In 2013, Next Net Media acquired The HOTH – Alex Pyatetsky, and Dax Miller left the company to pursue other interests.

The company has helped over 200,000 businesses since 2010, and its goal remains to be the most reliable source of SEO tools & services worldwide.

The HOTH also offers an affiliate program. Affiliates can earn commission when they refer customers to The HOTH.

Commission model: CPS
Average compensation: 5% – 25%
Cookie lifetime: 60 days
Available on: Own Platform

LINK WHISPER affiliate program

10. Link Whisper

Backlinks are of course just one side of the coin when it comes to leveraging links for SEO. Internal links are just as important. Using the right internal links in your pages and blog posts can make all the difference in the world.

That’s why Link Whisper can be a game-changer for many people’s SEO efforts.

Link Whisper was launched in 2019 by Spencer Haws, who has been blogging since 2011 on, where he shares SEO tips and advice on building successful niche websites.

In a Twitter Thread, he explained how he created Link Whisper to build internal links faster and easier.

Spencer Haws tweet about Link Whisper

Link Whisper utilizes AI to make smart internal linking suggestions while you’re writing a new page or post. This will not only make internal linking a lot easier and faster but also eliminate the chance that you miss a valuable internal linking opportunity.

And Link Whisper has an attractive affiliate program:

Commission model: Lifetime revenue share
Average compensation: 30% recurring on subscriptions
Cookie lifetime: n.k.
Available on: Own platform

Morningscore affiliate program
11. Morningscore

Morningscore is a new all-in-one SEO tool founded in 2018 by Karsten Madsen in Odense, Denmark. It received about 1 million EUR in funding and has grown over 100% yearly, servicing 800+ customers in 25 countries.

Karsten Madsen founder of Morningscore
Karsten Madsen

“Our ambition is to be in the top-3 of SEO tools globally. Most of all, we dream of a perfect and inspiring product in the hands of our customers. This is the fuel for our passion. And the team is on fire.”
– Karsten Madsen, CEO of Morningscore

The company funds the planting of one tree for every paying customer every month and has a 24,500+ tree count to date.



The tool is built like a computer game and suggests tasks to you. Complete tasks to gain XP and level up. And grow your website traffic at the same time. The team behind claims this improves your efficiency and teaches you SEO in a fun way. Both beginners and pros are using Morningscore.

The UX in Morningscore is really well done. They claim their conversion from website visit to trial is above 15% on average for affiliate traffic. And conversion from trial to paid is above 7%.

The awesome thing with Morningscore’s affiliate program is their 40% recurring commission. It runs via FirstPromoter which has become an established and respected affiliate platform.

Commission model: Lifetime revenue share
Average compensation: $300
Cookie lifetime: 180 days
Available on: FirstPromoter (integration available with wecantrack)

Local SEO affiliate programs

For many brick-and-mortar businesses, local SEO is essential in their online marketing efforts. It helps them attract the people that are looking online for what they have to offer offline.

Local SEO is aimed at getting a store or business location to pop up in the search results or on Google Maps when someone is looking for the services that are being offered there.

How many times have you used Google to look for a hairdresser, snack bar, or construction market in your vicinity? Right, that’s why local SEO is important for local businesses.

brightlocal affiliate program

12. BrightLocal 

BrightLocal was founded in 2019 by Myles Anderson (CEO) and Ed Eliot (CTO) – owned by Bright Little Light Ltd. In a few short years, it has grown to a company with 150+ staff in four countries.

Over 10,000 top brands, local businesses, and agencies trust BrightLocal.

Their tools and services have already helped thousands of local marketers deliver successful results for their brands and clients.

When your audience includes entrepreneurs with a local business to promote, BrightLocal might be one of the best SEO affiliate programs for you to promote.

This tool helps to audit your Google My Business profile, points out quick fixes to boost your ranking, and tracks local search rankings. It also assists in building your online reputation by building, monitoring, and showcasing reviews.

In short: BrightLocal is an essential tool for any business that needs to establish a local presence online. What’s even better: this SEO software affiliate program is quite lucrative, with a 15% recurring commission on every customer you send their way.

Commission model: Lifetime revenue share
Average compensation: 15% of an average of $62 a month per customer
Cookie lifetime: 60 days
Available on: Own platform

SEOReseller affiliate program

13. SEO Reseller (SEO Agency)

SEO Reseller is a digital marketing agency that specializes in providing white label SEO services. They provide a range of services, from helping businesses create content and build websites to offering SEO consulting and link building services. They also offer an affiliate program for those interested in making money promoting their services.

Itamar Gero founder of SEOReseller
Itamar Gero

The company was founded in 2009 by Itamar Gero.

They support over 400 digital agencies in 12 countries. Each year they audit 3,000+ websites, optimize 5,500+ webpages, run 7,000+ campaigns, and publish 40,000+ written content.

According to Similarweb, receives over 24K monthly visits.



Their affiliate program allows users to earn a commission for promoting services and products.

Commission model: Lifetime revenue share
Average compensation: 6%
Cookie lifetime: Lifetime
Available on: Own platform

General SEO tool affiliate programs

We conclude this list with some excellent SEO software affiliate programs that didn’t fit in any of the categories above, but that we didn’t want to keep from you. Use these to add some diversity to the tools you are promoting and offer a wider range to your audience.

internet marketing gold affiliate program

14. Internet Marketing Gold 

When you have an audience that wants to learn SEO, promoting this program is a must for you. It’s a collection of videos and training modules on SEO that you can either promote individually or as a package deal.

Internet Marketing Gold was founded in 2019 by Ted Kubaitis, Kyle Roof, and Andrew Steven. However, it was the brainchild of Kyle Roof.

Like many other marketers, Kyle relied on advice from so-called SEO gurus before discovering their advice was often unreliable. He wished he could go to a friend or community where he could get trustworthy answers and share his findings, acting as a student and a teacher.

He was unable to find such a friend or community. It led to the formation of Internet Marketing Gold which has grown to 1,500+ members.

Affiliate program details:

Commission model: Revenue share
Average compensation: 20% of $97 monthly subscription
Cookie lifetime: 30 days
Available on: Own platform

Hubspot affiliate program

15. HubSpot

Honestly, HubSpot is much more than just SEO software. It’s an online marketing machine that helps its customers increase sales and revenue by optimizing their entire online process. From pointing out SEO opportunities and supporting page optimization to converting (organic) visitors into leads and, finally, paying customers.

Brian Halligan and Dharmesh Shah founders of HubSpot
Brian Halligan (left) and Dharmesh Shah (right), founders of HubSpot.

HubSpot was founded in 2005 by MIT graduate students Brian Halligan and Dharmesh Shah.

The company was listed on the NYSE on October 9, 2014, under the ticker symbol HUBS and closed its initial public offering of 5,750,000 common shares at a price to the public of $25.00 per share.

Since its humble beginnings, HubSpot has grown into a company that employs 7,400+ employees in 11 global offices, has 167,000+ customers in over 120 countries, and has 475,000+ trained and certified inbound professionals.

HubSpot is one of the biggest players in the marketing software niche. And as a HubSpot affiliate, you can make some significant earnings. For those in the business market, the HubSpot affiliate program can be very lucrative.

Commission model: Revenue share
Average compensation: Depends on the price of the product: HubSpot has a wide selection of different products and services that you can promote
Cookie lifetime: 90 days
Available on: Own platform

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