CPC Affiliate Marketing

12+ Best SEO Affiliate Programs in 2024

SEO is big business. And with constantly changing trends it will only get bigger. As an affiliate marketer, this is your chance to get a piece of that sweet SEO pie by promoting the right SEO affiliate program.

When you have an audience with their own business or website to boost, promoting the affiliate programs of your own favorite SEO tools can be quite lucrative. Since SEO is a SAAS-based industry, it’s quite easy as well. 

To help you get started, we’ve selected the best SEO software affiliate programs out there. So, if you’re wondering what the highest paying affiliate programs in SEO are, this list is for you.

READING TIP! Check out our complete list of SAAS affiliate programs for even more interesting business-building software to promote.

Do you have an SEO affiliate program that should also be featured here? Please don’t hesitate to contact us.

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Why Is Promoting SEO Affiliate Programs Worth Your While?

If you are in affiliate marketing, chances are you’ve experienced the worth of SEO for yourself. You’ve probably optimized your website, trying to get it to rank in Google and attract more visitors for free.

And while those visitors might be free, getting your website up in the rankings isn’t. According to a 2019 Backlinko research, small businesses spend an average of $500 per month on SEO. That was four years ago. 

While more and more businesses are trying to get to those coveted first places in Google, using the right tools to help you optimize your website has become essential. And these tools often have pretty lucrative affiliate programs.

Most SEO tools work on a subscription basis, where the user pays a monthly fee to track their rankings, boost link value, support local SEO, etc. Therefore, many SEO affiliate programs mean a monthly recurring fee for the affiliate marketer who got someone to sign up. 

So, when your audience leverages SEO in any way, there’s a big opportunity here to boost your passive income. And isn’t that what affiliate marketing and SEO are all about?

Affiliates appreciate the predictable income from SEO software programs, allowing them to focus on driving quality leads and conversions while earning commissions on renewals.

Jorge Barbosa

Marketing & Business Development Manager @ WeCanTrack

Source: WeCanTrack

The Best SEO Affiliate Programs To Promote

It should come as no surprise that there are a lot of SEO software affiliate programs. If you’ve been using any of them for yourself, starting there is always a good idea. 

What SEO software are you excited about? Which tools helped you to achieve amazing results in Google? Those tools can also help your audience, and you can write about it excitedly.

This is what we’ll be doing in the list below. We hope our excitement about these SEO software affiliate programs will help you find some promising ones to promote yourself. Who knows, perhaps you’ll discover that one SEO tool you’ve been missing to up your own SEO game.

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1. AnswerThePublic

AnswerThePublic is a tool that helps you find interesting questions your audience is typing into Google. This will help you better target the right long tail keywords, which are usually easier to rank for than one- or two-word searches. 

Also, it helps you write articles that are better tailored to your audience’s search intent, which will help attract more organic visitors. The company was acquired for $8.6 million in 2022 by NP Digital, a marketing agency co-founded by Neil Patel, who also owns the popular platform Ubersuggest.

In a LinkedIn post, Neil mentioned that AnswerThePublic was only making about $130K monthly when he bought it, and he could get it to $400K monthly. The AnswerThePublic affiliate program gives you a monthly recurring fee on any subscriber that you refer as long as they remain signed up.

  • Commission model: Lifetime revenue share
  • Average compensation: 30%
  • Cookie lifetime: n.k.
  • Available on: own platform
Answer The Public

2. SEMrush

Semrush is one of the most powerful and complete SEO software programs. It helps SEO experts and entrepreneurs audit their websites, do keyword research, analyze competition and backlink profiles, and much more.

Semrush was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov and has grown into a large international company with 13 offices worldwide and 1,000+ employees.

In 2021, they acquired the popular SEO training website Backlinko from blogger Brian Dean who joined the Semrush team, adding 500K in monthly traffic.

What makes it interesting to promote is that this SEO powerhouse doesn’t come cheap. This translates to a substantial commission potential, with $200 earned for each new sale and an additional $10 for every trial activation.

  • Commission model: CPA
  • Average compensation: Up to $210
  • Cookie lifetime: 120 days
  • Available on: Impact (integration available with wecantrack)

3. HubSpot

Honestly, HubSpot is much more than just SEO software. It’s an online marketing machine that helps customers increase sales and revenue by optimizing their entire online process. From pointing out SEO opportunities and supporting page optimization to converting (organic) visitors into leads and, finally, paying customers.

HubSpot was founded in 2005 by MIT graduate students Brian Halligan and Dharmesh Shah. The company was listed on the NYSE on October 9, 2014, under the ticker symbol HUBS and closed its initial public offering of 5,750,000 common shares at a price to the public of $25.00 per share.

Since its humble beginnings, HubSpot has grown into a company that employs 7,400+ employees in 11 global offices, has 167,000+ customers in over 120 countries, and has 475,000+ trained and certified inbound professionals.

HubSpot is one of the biggest players in the marketing software niche. And as a HubSpot affiliate, you can make some significant earnings. The HubSpot affiliate program can be very lucrative for those in the business market.

  • Commission model: Revenue share
  • Average compensation: Depends on the price of the product: HubSpot has a wide selection of different products and services that you can promote
  • Cookie lifetime: 90 days
  • Available on: Own platform

4. Mangools

Mangools is an online SEO toolset that helps you optimize your website and get better search engine rankings. It includes tools like KWFinder, SERPWatcher, LinkMiner, and SERPChecker. With Mangools, you can quickly analyze your competitors and find the most profitable keywords for your website.

Mangools is an easy-to-use, powerful toolset for SEO professionals and website owners. It makes it easy to optimize your website and increase organic traffic.

The company was founded in 2014 when Peter Hrbáčik launched the first version of KWFinder. However, Mangools only became their brand name in 2016, acting as a hub for all their tools.

According to Similarweb, their website receives nearly 1 million visits monthly. Mangools also offers an Affiliate Program that allows you to earn money by promoting their tools.

  • Commission model: Lifetime revenue share
  • Average compensation: 30%
  • Cookie lifetime: 30 days
  • Available on: Own Platform

5. AccuRanker

AccuRanker is an SEO tool that helps you monitor, analyze, and optimize your website rankings to ensure that you stay at the top of the search engine results. With its intuitive dashboard and powerful analytics, AccuRanker helps you identify opportunities to increase your website’s visibility and drive more traffic to your website.

AccuRanker was founded in 2013 by Christian Hedegaard Pedersen and Henrik S. Jørgensen in Aarhus, Denmark. The company claims it is the world’s fastest and most accurate keyword rank tracker. According to Similarweb, their website receives just over 150K visits monthly.

AccuRanker also offers an affiliate program that allows you to earn a commission when you refer customers to their services.

  • Commission model: Lifetime revenue share
  • Average compensation: 20%
  • Cookie lifetime: 120 days
  • Available on: Own Platform

6. SE Ranking

SE Ranking is a powerful SEO and marketing tool that helps website owners improve their website ranking and visibility. It allows users to track and analyze search engine rankings, optimize and manage SEO campaigns, and monitor their online visibility.

Valery Kurilov and Alex Dymovich founded SE Ranking in 2013 and brought it to where it is today without any outside investments. The company has over 800K users in 150+ countries.

SE Ranking claims they offer 100% accurate real-time keyword rank tracking of a website’s keywords across major search engines.

The SE Ranking affiliate program offers generous commissions and rewards for successful referrals. The program is free to join and provides an easy way to increase your website’s income.

Affiliates can promote SE Ranking products through their websites, blogs, email campaigns, and social media platforms. They will earn a commission for each successful sale they refer.

  • Commission model: Lifetime revenue share
  • Average compensation: 30%
  • Cookie lifetime: 120 days
  • Available on: Own Platform
SE Ranking

7. The HOTH

The HOTH is an SEO company offering various services to help clients increase their rankings in search engine results. Their services range from website optimization to link building. They also offer content creation services to help create content optimized for search engine rankings.

Overall, The HOTH is a great resource for businesses looking to improve their search engine rankings, increase their visibility, and reach more potential customers.

The company was founded in 2010 by Alex Pyatetsky and Dax Miller without raising outside investment. Alex Pyatetsky explained that HOTH stands for the company’s philosophy of “Hit them over the head,” or delivering “an experience that’s so awesome every time.”

In 2013, Next Net Media acquired The HOTH – Alex Pyatetsky, and Dax Miller left the company to pursue other interests. The company has helped over 200,000 businesses since 2010, and its goal remains to be the most reliable source of SEO tools & services worldwide.

The HOTH also offers an affiliate program. Affiliates can earn a commission when they refer customers to The HOTH.

  • Commission model: CPS
  • Average compensation: 5% – 25%
  • Cookie lifetime: 60 days
  • Available on: Own Platform
The Hoth

8. Link Whisper

Backlinks are, of course, just one side of the coin when leveraging links for SEO. Internal links are just as important. Using the right internal links in your pages and blog posts can make all the difference.

That’s why Link Whisper can be a game-changer for many people’s SEO efforts. Link Whisper was launched in 2019 by Spencer Haws, who has been blogging since 2011 on NichePursuits.com, where he shares SEO tips and advice on building successful niche websites.

In a Twitter Thread, he explained how he created Link Whisper to build internal links faster and easier. Link Whisper utilizes AI to make smart internal linking suggestions while you’re writing a new page or post. This will make internal linking much easier and faster and eliminate the chance that you miss a valuable internal linking opportunity.

And Link Whisper has an attractive affiliate program:

  • Commission model: Lifetime revenue share
  • Average compensation: 30% recurring on subscriptions
  • Cookie lifetime: n.k.
  • Available on: Own platform

9. Morningscore

Morningscore is a new all-in-one SEO tool founded in 2018 by Karsten Madsen in Odense, Denmark. It received about 1 million EUR in funding and has grown over 100% yearly, servicing 800+ customers in 25 countries.

“Our ambition is to be in the top 3 of SEO tools globally. Most of all, we dream of a perfect and inspiring product for our customers. This is the fuel for our passion. And the team is on fire.”
– Karsten Madsen, CEO of Morningscore

The company funds the planting of one tree for every paying customer every month and has a 24,500+ tree count to date. The tool is built like a computer game and suggests tasks to you. 

Complete tasks to gain XP and level up. And grow your website traffic at the same time. The team behind claims this improves your efficiency and teaches you SEO in a fun way. Both beginners and pros are using Morningscore.

The UX in Morningscore is really well done. They claim their average conversion from website visit to trial is above 15% for affiliate traffic. And the conversion from trial to paid is above 7%.

The awesome thing about Morningscore’s affiliate program is its 40% recurring commission. It runs via FirstPromoter, an established and respected affiliate platform.

  • Commission model: Lifetime revenue share
  • Average compensation: $300
  • Cookie lifetime: 180 days
  • Available on: FirstPromoter (integration available with wecantrack)

10. BrightLocal 

BrightLocal was founded in 2019 by Myles Anderson (CEO) and Ed Eliot (CTO) – owned by Bright Little Light Ltd. In a few short years, it has grown to a company with 150+ staff in four countries.

Over 10,000 top brands, local businesses, and agencies trust BrightLocal. Their tools and services have helped thousands of local marketers deliver successful results for their brands and clients.

When your audience includes entrepreneurs with a local business to promote, BrightLocal might be one of the best SEO affiliate programs for you to promote.

This tool helps to audit your Google My Business profile, points out quick fixes to boost your ranking, and tracks local search rankings. It also assists in building your online reputation by building, monitoring, and showcasing reviews.

In short, BrightLocal is an essential tool for any business that needs to establish a local online presence. What’s even better is that this SEO software affiliate program is quite lucrative, with a 15% recurring commission on every customer you send their way.

  • Commission model: Lifetime revenue share
  • Average compensation: 15% of an average of $62 a month per customer
  • Cookie lifetime: 60 days
  • Available on: Own platform

11. SEO Reseller

SEO Reseller is a digital marketing agency specializing in white-label SEO services. They provide various services, from helping businesses create content and build websites to offering SEO consulting and link-building services. They also offer an affiliate program for those interested in making money promoting their services.

The company was founded in 2009 by Itamar Gero. They support over 400 digital agencies in 12 countries. They audit 3,000+ websites each year, optimize 5,500+ webpages, run 7,000+ campaigns, and publish 40,000+ written content.

According to Similarweb, SEOReseller.com receives over 24K monthly visits. Their affiliate program allows users to earn a commission for promoting seoreseller.com services and products.

  • Commission model: Lifetime revenue share
  • Average compensation: 6%
  • Cookie lifetime: Lifetime
  • Available on: Own platform
SEO Reseller

12. Internet Marketing Gold 

When you have an audience that wants to learn SEO, promoting this program is necessary. It’s a collection of videos and training modules on SEO that you can either promote individually or as a package deal.

Internet Marketing Gold was founded in 2019 by Ted Kubaitis, Kyle Roof, and Andrew Steven. However, it was the brainchild of Kyle Roof. Like many other marketers, Kyle relied on advice from so-called SEO gurus before discovering their advice was often unreliable

He wished he could go to a friend or community where he could get trustworthy answers and share his findings, acting as a student and a teacher.

He was unable to find such a friend or community. It led to the formation of Internet Marketing Gold which has grown to 1,500+ members.

Affiliate program details:

  • Commission model: Revenue share
  • Average compensation: 20% of $97 monthly subscription
  • Cookie lifetime: 30 days
  • Available on: Own platform
IMG Courses

Key Takeaways

SEO affiliate programs are a smart way to increase traffic and earn money. They work well when businesses and affiliates work together effectively.

The success of these programs depends on picking the right partners, making sure your content is SEO-friendly, and keeping an eye on the results to make improvements.

If you’re ready to put in the work, SEO affiliate programs can be a great way to grow your business. As online marketing keeps changing, these programs will continue to offer new ways to succeed.


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