The online dating world is competitive, so it can be hard to build a business as an affiliate website. When the competition is fierce, the right insights and data can make the difference between victory and failure.
For affiliate publishers in the dating vertical, understanding exactly which ads and campaigns generate revenue is critical. Without proper conversion tracking and attribution, advertising spend can quickly spiral out of control with no clear picture of return on ad spend (ROAS).
Datingsitekeuze.nl was struggling to find the right way to track conversions from start to finish. This made it challenging to outline the most effective and cost-efficient advertising journey.
Discover how wecantrack helped solve this issue and paved the way for Datingsitekeuze.nl’s success in the online dating niche.
How wecantrack Helped Datingsitekeuze.nl
About Datingsitekeuze.nl
The global revenue of dating apps reached $6.18 billion in 2024 (according to Business of Apps, 2026), nearly quadrupling from $1.69 billion just a decade earlier.
This is just to say that the online dating market is booming. At the same time, it can mean that people can’t see the wood for the trees and have difficulty finding the right match.
Datingsitekeuze.nl is a comparison site that helps visitors find the right dating site or app. The website features reviews of different dating sites and apps, top lists, and dating guides. These are focused on different target audiences, like:
- Dating for people over 50
- Educated singles
- Casual dating and niche communities
Datingsitekeuze.nl compares over 10 dating sites across the Netherlands, including major names like Lexa, EliteDating, Parship, and 50plusmatch. Furthermore, they used dynamic search ads to explore other possibly interesting advertising options.
Biggest Challenge
Datingsitekeuze.nl targets people who are searching for transactional keywords. Its goal is to convert those people into leads or customers with its affiliate partners.
The biggest challenge they were facing was that they wanted to be able to track visitors and conversions from start to finish. In other words, from the first click on one of their ads all the way through to a final conversion with one of their affiliate partners.
Without this visibility, Datingsitekeuze.nl could not determine which search ads, keywords, or landing pages were actually driving revenue. They were essentially spending money on advertising without knowing which campaigns were profitable and which were draining budget. In a market as competitive as online dating, where cost-per-click rates can be high, this lack of insight was a serious obstacle to growth.
In other words, from that first click on one of their ads until the final conversion with one of their affiliate partners. Especially in a market like online dating, knowing the ROAS of every penny spent is crucial.
These wecantrack Features Helped Them Face Their Challenges
To accomplish their goal of getting a better insight into their top-performing ad campaigns, Datingsitekeuze.nl used the following wecantrack features:
- Attribution dashboard: Consolidates data from all affiliate networks into a single view, so Datingsitekeuze.nl could see exactly which campaigns generate revenue.
- Google Analytics Integration: Sends affiliate conversion data directly into GA4, enabling analysis of affiliate revenue alongside standard traffic metrics like landing pages, devices, and traffic sources.
- Google Ads Integration: Feeds affiliate conversions into Google Ads, allowing Datingsitekeuze.nl to optimize their dynamic search ad campaigns based on actual revenue rather than just clicks.
- Looker Studio Integration: Creates custom visual reports combining ad spend with affiliate revenue for clear ROAS reporting.
- Transaction API: Provides programmatic access to transaction data for custom analysis and automated reporting workflows.
It was the specificity of tracking and attribution that made the biggest difference for Datingsitekeuze.nl. By connecting affiliate conversions back to individual ad clicks, they could finally see the complete customer journey and make informed decisions about where to allocate their advertising budget.
What Did It Mean For The Success Of Their Business?
Datingsitekeuze.nl allowed their ads and campaigns to run for three months. This led to:
- More than 220,000 impressions
- Over 8,000 clicks
- Three different campaigns running simultaneously
- Break-even ad spending, with a clear path to profitability
| Metric | Result | Period |
|---|---|---|
| Impressions | 220,000+ | 3 months |
| Clicks | 8,000+ | 3 months |
| Campaigns | 3 | Simultaneous |
| Ad Spend | Break-even | 3 months |
The biggest success was finding new and relevant customers for the right landing pages, with just above break-even ad spending. This allowed for more impressions and a broader awareness of Datingsitekeuze.nl, which wouldn’t have been possible without the tracking and attribution features of wecantrack.
By knowing exactly which keywords and landing pages converted best, Datingsitekeuze.nl was able to continuously refine their campaigns. The combination of wecantrack‘s attribution dashboard with Google Ads conversion tracking meant that every euro spent could be evaluated against actual affiliate revenue generated.
Key Highlights From Our Case Study
The right insights make a difference in the online dating market. Finding the right specific keywords can drive the most revenue. Remember to look for new and targeted traffic for relevant and profitable landing pages. This will lead to broader awareness nationally.
The interplay of different features made the biggest impact on Datingsitekeuze.nl. By combining the attribution dashboard, GA4 integration, and Google Ads integration, they built a complete picture of their advertising performance from first click to final conversion.
Interested in discovering how wecantrack can help YOUR business get better insights, optimize performance, and grow? Check out the features of our tool, or feel free to reach out to us.
Running paid ads for your affiliate site? Book a demo to see how wecantrack connects your ad spend to affiliate revenue.
Frequently Asked Questions
How does wecantrack help affiliate comparison sites?
wecantrack consolidates conversion data from 450+ affiliate networks into a single dashboard. For comparison sites like Datingsitekeuze.nl, this means you can see exactly which landing pages and keywords drive affiliate revenue, rather than guessing which content performs best. The platform attributes each conversion back to its original traffic source, whether that is organic search, paid ads, or social media, so publishers can double down on what actually converts.
Can I track Google Ads conversions for affiliate campaigns?
Yes. wecantrack's Google Ads integration sends affiliate conversion data directly into Google Ads. This allows you to optimize campaigns based on actual revenue, calculate true ROAS, and let Google's bidding algorithms work with real conversion data. Datingsitekeuze.nl used this exact setup to identify which dating keywords were profitable, cutting wasted ad spend and scaling the campaigns that actually generated affiliate commissions.
What is affiliate conversion attribution?
Affiliate conversion attribution is the process of connecting a conversion (sale, lead, or signup) back to the original traffic source that drove it. wecantrack does this by matching affiliate network transaction data with your website's click and session data, giving you full visibility into which traffic sources generate revenue. Without proper attribution, affiliate publishers often waste budget on channels that drive clicks but not actual conversions, which is especially costly in competitive niches like online dating.
How long does it take to see results after setting up wecantrack?
Data begins flowing within hours of connecting your affiliate networks. Datingsitekeuze.nl ran their campaigns for three months to gather enough data for meaningful optimization decisions. Most publishers begin seeing actionable insights within the first few weeks, as conversion patterns become visible once sufficient transaction data accumulates. The key is having enough volume to identify statistical patterns rather than acting on outlier conversions.
What affiliate networks does wecantrack support for dating sites?
wecantrack integrates with 450+ affiliate networks, including the major dating affiliate programs commonly used by comparison sites in the Netherlands and across Europe. Networks like Daisycon, TradeTracker, Awin, and other CPA networks that run dating offers are all supported. Datingsitekeuze.nl connected all of their affiliate network accounts into a single wecantrack dashboard, which eliminated the need to log into multiple network dashboards separately and made cross-network revenue comparison possible for the first time.
