In the world of online shopping, conversion rate is king and tracking his beautiful and demanding queen. Especially when you’re in the business of comparing products and helping people to find the right deal, keeping track of every click is essential.
Qoala is operating in this competitive niche, automatically finding and applying the best available coupons, promotional codes and offers to online purchases.
Therefore, they need to stay on top of things to keep making an impact and expanding their business. We asked Marcos, working at Qoala who implemented wecantrack, about his experiences.
Discover how Qoala leveraged wecantrack to make better, data driven decisions.
Keeping track of Quala’s highlights
We’ll be looking at the challenges that Qoala faced, and how wecantrack helped solve those issues, shortly. But, for those of you that are in a hurry, here are the most important takeaways of this case study.
Using wecantrack, Qoala managed to:
- Group together many different affiliate networks into a single database
- Create a daily source to track all metrics related to revenue and sales
- Make better, data-driven decisions
For Qoala, the biggest impact of wecantrack was in the wideness of integration, combined with the clear and concise presentation of data. This allows them to always have a clear view and insights to base their decisions on.
The whole team has a 360º view of the company and a tool to make decisions.”
~ Marcos (Qoala)
JoinQoala is a free shopping assistant tool with the main purpose of helping shoppers to find the best deals possible. Users can save money while shopping both on- and offline, by using Qoala to discover products and buy them in the cheapest way possible.
To achieve this, Qoala offers a browser extension and a mobile app. They earn revenue from a coupon-based affiliate system, helping their users to find the best possible deal on certain products.
The biggest challenge that brought Qoala on the path of wecantrack, is that they have to keep track of many different affiliate networks.
For a tool like Qoala, offering the widest possible range of coupons, codes and other offers is the key to success. The more people Qoala can help to find the best possible deal for a product, the higher the chance they will continue using the platform and recommending it to their friends.
And more successful savings means more revenue for Qoala. This necessitates the use of a wide range of affiliate networks.
Qoala wished to bring together those different networks in a single database and dashboard. In this way, they would always have a comprehensible view of their data on which to base their decision making.
These are the wecantrack features that Qoala leveraged to accomplish their goal of creating a single overview of all their different affiliate networks:
This helped them to centralize all the needed data from the different affiliate networks in one place. The result? wecantrack‘s dashboard has become an integral part of their daily business operations.
We use wecantrack daily as our source of truth to track all metrics related to revenue and sales.”
The impact of wecantrack on Qoala’s business
It was the combination of the attribution dashboard and the integration of Google Analytics and Data Studio that fixed Qoala’s challenge, but they also mention our customer support as one of the key features that contributed the most to their successful implementation of the wecantrack software.
This helped Qoala to build the ultimate dashboard for their daily needs. Now, as we have seen, every colleague has a 360º view of the company that can help him or her to make better decisions.
The key take-away here is that, when you’re working with a lot of different affiliate networks and data, finding a way to combine them can be a game changer. In this way, one wouldn’t have to delve through lots of different dashboards to compare date and find which campaign is performing the best.
Or, in the words of Qoala:
Marcos: Any company that works with several affiliate marketing networks will find very useful a tool like wecantrack.”