Personal Capital offers its affiliate partners a unique affiliate program in the Finance niche with commissions of $100 per qualified lead.
Learn all about how to join the Personal Capital affiliate program, what type of conditions they offer, cookie period, markets where they operate and more below.
| Pros | Cons |
|---|---|
| $100 per qualified lead (high-value CPA) | Requires $100K+ in linked assets for qualified lead |
| Free financial tools drive initial signups | US market only |
| Impact network (reliable tracking) | High qualification bar limits conversion volume |
| Now Empower — larger brand after rebrand | No recurring commissions |
| Multiple free tools: net worth, retirement, fee analyzer |
Personal Capital (Empower) runs through Impact, which wecantrack integrates with via API. Your conversions appear in your unified dashboard with full attribution to traffic sources, landing pages, and campaigns.
Personal Capital (rebranded to Empower in 2023) offers a $100 CPA per qualified lead, one of the highest single-payout commissions in the personal finance space. The catch: a “qualified lead” requires the referred user to link $100K+ in investable assets to the dashboard. This makes volume low but individual payouts significant. The free financial tools (net worth tracker, investment checkup, retirement planner, fee analyzer) drive initial signups organically. Best suited for high-net-worth personal finance, retirement planning, and wealth management content targeting US audiences.
Personal Capital (Empower) pays $100 per qualified lead. A qualified lead is a new user who links $100K+ in investable assets to the Personal Capital dashboard.
The user must sign up for the free Personal Capital dashboard and link portable assets worth $100,000 or more. Simply creating an account or using the free tools does not qualify for the $100 commission.
Yes. Personal Capital rebranded to Empower Personal Wealth in 2023. The affiliate program and free financial tools continue to operate.
Personal Capital runs through Impact. wecantrack integrates with Impact via API for automatic conversion tracking.
Affiliate Network | Commision | Cookies | Markets |
|---|---|---|---|
Impact
Integration available with wecantrack! |
Qualified lead $100
|
30 days
|
Global
|
Track and integrate your affiliate conversion data in the marketing tools you use, such as Google Analytics, Google Ads, Meta Ads and more to fully optimise your content and campaigns.
When a visitor links portable assets worth $100k to Personal Capital dashboard, they achieve Qualified Lead status, which makes you eligible for payment.
Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
