Having transformed into a world leader in digital marketing, with more than two billion downloads and 1.7 billion users in the world, TikTok indeed reaches

As mobile phone use increases, businesses increasingly look to affiliate partners to reach this dynamic market effectively. The concept of tracking and analytics in mobile

By 2024, more than two-thirds of the global ad spend will be digital ads, showing an amazing turn in where the advertisers are placing their

A recent statistic indicates that 5 billion clicks worldwide generated through affiliate marketing account for 16 percent of all e-commerce transactions in North America. Clicks

Influencers will be at the heart of affiliate marketing strategies from 2024, especially in B2B, where engaging an audience is hinged on two pivotal elements:

Affiliate programs are crucial for Software as a Service (SaaS) companies. They create an additional revenue stream while leveraging partners’ marketing efforts.   A well-executed affiliate

Facebook, now known as Meta, has changed its name due to Mark Zuckerberg’s new vision for the platform. The new name ‘Meta’ refers to the

UGC has become an e-marketer’s best friend, blessing the affiliate marketing world with authenticity and, more importantly, relatableness. With UGC, affiliate marketers add a level

In affiliate marketing, success is not just about generating clicks and traffic but about maximizing profitability. One of the most important metrics for assessing your

Even the most remarkable accomplishments in affiliate marketing depend on more than simply sending traffic; they require determining the right parameters for successful conversions and