You probably know what affiliate marketing is, but have you heard of high ticket affiliate marketing? Perhaps you have an idea of what it is, perhaps not. One thing’s for sure: after reading this article you’ll know everything there is to know about what high ticket affiliate marketing is, its benefits, and how to leverage it yourself.
What is high ticket digital marketing?
First things firsts, high ticket digital marketing is an online marketing strategy that uses digital channels such as social media, email, SEO, and other digital techniques to drive high-value sales to businesses. It involves leveraging the most effective digital marketing channels to increase leads and revenue. High ticket digital marketing focuses on targeting high-value leads and increasing customer engagement to drive revenue. It is an effective way for businesses to capitalize on their digital reach and expand their customer base.
Are you ready to find out how this specific way of doing affiliate marketing might take your commissions to the next level? Let’s go!
Before we go any further, it’s important to get clear what we’re actually talking about.
High ticket affiliate marketing is when you are promoting affiliate deals that pay a particularly high commission, like a few hundred dollars per sale. They are usually products or services with an extremely high order value, meaning that the seller is willing to pay good money for leads or purchases.
This makes sense, considering that in affiliate marketing they would pay for a specific result, while in – for example – Google Ads they would have to spend hundreds of dollars just for getting clicks.
High ticket affiliate marketing is a method that gains profit through quality promotion and optimization. The main goal of affiliates that are promoting high ticket affiliate deals is to sell such items and services through content that focuses on fewer sales but with higher intensity.
For example, an affiliate marketer sells a $1,000 product using the high ticket affiliate method. He gains $300 as his commission, so he gets a high revenue even though he has made fewer sales than someone who is promoting $50 dollar products.
The person promoting $50 dollar products would perhaps receive a $5 dollar commission for each sale. This means they would need to make 60 sales to earn the same amount of money as the person who’s promoting the more expensive product.
Of course, it’s probably a lot easier to convince someone to buy that $50 dollar product, so it is not certain that the high ticket affiliate will have a bigger paycheck at the end of the month. It’s all about balance and finding the topic that’s right for you.
For the remainder of this article, we’ll focus on the benefits of high ticket affiliate marketing and give you some tips on how to get started with it yourself.
TABLE OF CONTENTS:
- The benefits of high ticket affiliate marketing
- How to get started in high ticket affiliate marketing?
- Best high ticket affiliate marketing programs in 2023
- Tips for successful high ticket affiliate marketing
- Paid advertising channels to drive high ticket sales
- FAQs about high ticket affiliate marketing
- Concluding remarks on high ticket affiliate marketing
The benefits of high ticket affiliate marketing
The most alluring aspect of high ticket affiliate marketing for many people is that you’ll need (far) fewer sales than you would with “regular” products to earn an income.
One of the biggest hurdles – it’s probably difficult to get into such a high-earning market and getting sales in your initial phase can be tricky – turns into another benefit once you’ve found your spot. High ticket markets are alluring for many affiliate marketers, but once they find out how difficult the market is to conquer, many throw in the towel.
This means that once you’ve secured your spot in a high ticket market, chances are you’ll be able to keep it for a long time. In a niche that’s easier to get into, you might have to always be on the lookout for new competitors trying to snake your traffic.
But it also means that selling high-ticket items through affiliate marketing requires proper knowledge and skills. Convincing people to buy something requires an even better understanding of the product or service and the needs of your audience when said product costs hundreds or even thousands of dollars.
How to get started in high ticket affiliate marketing?
Getting into high ticket affiliate marketing is – in base – no different from starting in affiliate marketing in general. It all begins with finding the right niche, products and/or services to promote. Pick something that you’re knowledgeable and enthusiastic about since that’ll greatly improve your probability of getting other people on board as well.
High ticket affiliate marketing for beginners:
Once you know what you’ll be selling, it’s important to consider who you are selling to. The next thing an affiliate marketer must do is define their focus group. You need to understand the people who are in the market for the type of product or service you’re writing about, and what they are looking for in their comparison journey. This will allow you to tailor the content you’re creating to their needs, thus drastically raising your chances of grabbing their attention.
You might decide to focus on high-income groups, big organizations, or niche groups willing to spend a significant part of their salary on their passions. Whichever is your target audience: all need a different way of being approached.
Taking the time to really understand your target audience, will also help you in selecting the specific products or services that best fit their needs. This is, in fact, quite crucial in high ticket affiliate marketing. You might spend hours and hours attracting people with high-quality content. If you then recommend a lousy product for big money, you’ll lose your credibility in your niche pretty quickly.
This ties in with the last part of setting up: making it in high ticket affiliate marketing all comes down to creating a qualitative, highly optimized website. You’ll need to build authority, and make your website as trustworthy as possible to become better and better at convincing your audience. Recommendations of people who have found the right product through your articles will greatly support you in this endeavor.
Best high ticket affiliate marketing programs in 2023
Here are four examples of high-ticket affiliate marketing programs.
As you’ll see, high-end affiliate marketing programs typically fall into one of two categories, namely:
1. High entry barrier affiliate programs.
These programs pay top-dollar commissions. However, they have strict requirements for new affiliates to protect existing affiliates and keep the program exclusive.
Getting accepted into such a program can be highly lucrative as they often offer exceptionally high commissions. And you don’t have to compete with many other affiliates for a slice of the pie.
2. Low to medium entry barrier affiliate programs.
These programs are usually not hard to get accepted into. And although they might not pay exceptionally high commissions, their commission structure remains very attractive.
However, you sometimes compete against many other affiliates, including high-authority websites – making it more difficult to get eyeballs on your affiliate links.
Without further ado, here is the first example of a high-ticket affiliate marketing program:
Augusta Precious Metals
Augusta Precious Metals is a Gold IRA (individual retirement account) provider. (You can also buy gold and silver products directly from them if you do not want to invest in an IRA)
The company was founded in 2012 by Isaac Nuriani, who still owns it.
Isaac launched Augusta Precious Metals to help people saving for retirement diversify their savings by investing in physical precious metals products.
What makes them unique is that they don’t only sell – they also educate their clients to make informed decisions.
Their affiliate program is an example of a high entry-barrier affiliate program that pays exceptionally high commissions.
Augusta Precious Metals pays $165 – $200 for every qualified lead, plus a revenue share of up to 10% of the amount your client invests.
The minimum investment in a new IRA is $50,000, but customers can transfer it from qualifying retirement accounts, such as a Roth IRA or 401(k) with at least $100,000 that can be rolled over into a new account.
It means that if your lead invests $200,000, you can receive up to $20,000 in commission in addition to your lead referral commission.
In addition, Augusta gives affiliates lifetime credit for customers so you can earn commissions for years to come if your lead makes further investments – according to Augusta, nearly 1/3 of trades are repeat customers.
Furthermore, they have a two-tier affiliate program. If another affiliate signs up using your link (and is approved), you’ll receive 1% on trades by customers referred from your tier 2 affiliates.
However, to be accepted into their affiliate program, they require a ton of information, such as:
- How much traffic your website gets monthly
- How many years of experience do you have as an affiliate
- Your niche
- Your monthly budget to promote their brand
- What marketing techniques do you currently use
- Your best traffic sources to generate leads
- The demographics of your target audience
Niche: Personal Finance
Model: Lifetime credit to you for every customer
Commission: $165 – $200 per qualified lead plus revenue share
Cookie duration: 90 days
Available on: Own platform
Shopify
Millions of entrepreneurs in over 170 countries use the Shopify platform to sell goods online, and 10% of all US ecommerce transactions happen on sites powered by Shopify.
Shopify was founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake. However, the idea dates back to 2004 when they wanted to open an ecommerce store to sell snowboarding goods but could not find the right platform/software for their needs.
Instead of throwing in the towel, Tobias decided to develop an ecommerce store for their snowboarding equipment. But it did not end there as they realized they could help countless other entrepreneurs launch their stores. And in 2006 they launched Shopify.
Shopify quickly grew and became the go-to platform for merchants to sell their goods online. It was listed on May 21, 2015, on the New York (NYSE: SHOP) and Toronto stock exchanges.
Shopify pays a lucrative $150 commission for every customer who signs up for their Basic, Shopify, and Advanced plans using your referral link. It does not apply to free trials and only kicks in when a customer starts paying full price.
To sign up for Shopify’s affiliate program, you must meet the following requirements:
- Own and run an active website
- Have an established audience
- Create original content, such as online courses, seminars/webinars, blog posts, guides, or videos.
- Have experience with ecommerce platforms such as Shopify.
Niche: Software-as-a-Service (SaaS)
Model: CPA (cost per action)
Commission: $150 for full-price Basic, Shopify, and Advanced plans
Cookie duration: 30 days
Available on: Impact (integration available with wecantrack) and Shopify partner dashboard
AuthorityHacker – The Authority Site System (TASS)
Millions of people dream about building a successful website that will afford them the freedom to work from home and give them the lifestyle they desire. Unfortunately, for most of them, it will only remain a dream.
Building a successful online business is a steep learning curve. However, with the proper training and support, you can get a head start, saving you time and money and boosting your chances of achieving your dreams.
The Authority Site System (TASS) by AuthorityHacker is one of the best courses on how to build a lucrative authority site from scratch, containing 190+ video lessons. It has helped over 10,000 entrepreneurs!
AuthorityHacker was founded in 2014 by Mark Webster and Gael Breton to teach online marketing tactics that work. In their training, they show customers how they build and grow profitable websites so they can copy their techniques.
Affiliates can earn up to $1,979 per sale promoting their courses.
However, AuthorityHacker has a relatively high entry barrier for new affiliates.
To be considered, you need to comply with the following requirements:
- Have a website that gets at least a few thousand visitors monthly – high-quality, organic traffic that will convert.
- Have a relevant target audience.
- Have a website that contains high-quality content.
In addition, to become a full affiliate, your leads should result in at least one qualifying purchase within your first three months (90 days) as an affiliate.
“We know that finding good products to promote is hard. Often the best products don’t convert or pay well. And the best-paying products, aren’t the kind of that you feel happy putting your name behind.
Authority Hacker is Different.
Our products are good. People love them and get a lot of value out of them. Plus, our sales funnels covert, meaning you make a nice amount of money.”
Niche: Education – online marketing courses
Model: CPA (cost per action) plus lifetime commissions on future sales
Commission: Up to $1,979 per sale
Cookie duration: 60 days
Available on: Own platform
Teachable
Creating an online course by sharing your knowledge is one of the best ways to make money online. And creating online courses has soared in popularity over recent years, presenting an opportunity for affiliates to rake in attractive commissions.
According to Teachable, most bloggers never even make $100, and the average YouTuber with 5K views per month makes just $15/month. However, on average, an instructor makes $5,426 per course using Teachable.
In 2013, Ankur Nagpal, the founder of Teachable, created an online course platform called Fedora that was rebranded as Teachable two years later in 2015. The startup raised $2 million in 2015 and $4 million in 2018.
In March 2020, Hotmart (a leader in digital product distribution) acquired Teachable for an undisclosed amount, reportedly for around $250 million.
Today, Teachable has more than 100,000 creators that have sold over $1 billion in courses and coaching.
“In the future, entrepreneurs will sell knowledge over products.”
– Ankur Nagpal (founder)
Teachable claims their partners earn $450 monthly, on average, and many earn $1,000 or more monthly.
And the best part is that, unlike many other high-ticket affiliate programs, Teachable does not have high entry barriers for new affiliates!
Niche: Software-as-a-Service (SaaS)
Model: CPA (cost per action)
Commission: Up to 30% monthly recurring commissions!
Cookie duration: 30 days
Available on: Impact.com
Some tips for successful high ticket affiliate marketing
Now that you have an understanding of what it takes to get started in high ticket affiliate marketing, let’s look at some advice that’ll help you stand out as well.
- Be passionate about what you do. This is the key to success in any affiliate marketing niche, but it probably counts double in high ticket niches. Being passionate about your topic not only ensures that you’ll create better and more informative content, but it will also help you to keep going and building your website. If you’ve just picked a topic because it seemed lucrative but you couldn’t care less, chances are you’ll lose your motivation pretty quickly.
- Have a plan and set goals. It’s important to have clear goals on where you want to be in a few weeks, months, or even years. This will help you to review whether you are putting in enough effort to get where you want to be. It’s also helpful to set up a content calendar, in which you map out which articles you are going to write and when.
- Network. It can be extremely helpful to connect and brainstorm with other people who are trying to build their affiliate business. You can help each other out with tips for helpful tools and techniques, or even build each other’s reach by writing on each other’s platform whenever relevant. This way, you can learn from the experiences and mistakes of people who are in the same boat as you are.
- Create high-quality content that is related to what you offer. People won’t buy a product if they don’t know what it is for and how it can help them. Writing informative, relevant, and helpful content is also the best way to set up a lucrative way of attracting and converting people via SEO and affiliate marketing.
- Explore paid advertising channels in order to increase your high ticket sales. Your average commission per sale can be quite high and that means you have the chance to invest in paid ads and drive considerable traffic while still making a profit.
Paid Advertising Channels to Drive High Ticket Sales
When it comes to paid advertising that can drive high ticket affiliate sales, there’s quite some channels you can explore to scale up your performance, and we compiled a list from the most popular ones for affiliate marketing. It’s important that before you experiment with paid ads, you make sure to start using an affiliate tracking and attribution software with access to a unified affiliate dashboard. That can help you keep track of your real performance and push your sales data into your ads accounts and campaigns. By doing that you can definitely target the correct audience and spot keywords or ads that are not performing or driving sales and you can adjust your budgets and strategies to the ones that are converting.
Not all affiliate programs allow PPC advertising and you should double check if the products or services you want to promote allow for you to drive paid traffic to the advertiser. You can usually access that information in the Terms & Conditions of your affiliate program.
The most popular paid ads channels for high ticket affiliate marketing are:
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Google Ads
Google Ads is extremely popular and used by many affiliate publishers and media buyers to drive affiliate sales. It’s a quite simple and intuitive platform and you can get started easily with setting up your high ticket affiliate campaigns. It’s considered best practice if you lead the user to your own website or landing page where you advertise your offers, but it can also be done directly by placing your affiliate links in your ads. Make sure you set up your Google Ads tracking and integration beforehand by signing up to a service like wecantrack that can do that automatically for you and you can also check their guide on affiliate marketing with Google Ads.
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Facebook Ads
Facebook Ads is another very popular channel to create affiliate marketing ads. The platform is not as easy to navigate as Google Ads but you can quickly get used to it and start a campaign in a very short time. The main difference with this channels is that Facebook does not usually allow for affiliate links to be placed directly in your ads and you should lead the user to your own website or landing page. Another important aspect is if you do place the affiliate link in your ads, integration with Facebook will not be possible and you can’t push your conversions to your campaigns. You can check out this guide for affiliate conversion tracking in facebook ads and understand how to properly get started.
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Microsoft Ads
Microsoft Ads is quite similar to Google Ads and even provides a feature where you can automatically import your Google Ads campaigns into your Microsoft Ads account. Here you also have tracking and integration if you use your own website or landing pages or if you advertise the affiliate links directly in your ads. Find out here all about Microsoft ads affiliate conversion tracking and how to get started with this channel.
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TikTok Ads
TikTok ads is becoming quite popular in recent years and we see more and more affiliate marketers using this channel to increase their revenue. It’s now also possible to integrate affiliate sales in TikTok Ads by using a software like wecantrack and with all of that in mind why should you not jump in the trend and explore the opportunities this new channel can bring? Check out this guide on TikTok ads affiliate conversion tracking and you can easily get set up and start your TikTok campaigns today.
Other paid ads channels you can easily get started and test your high ticket affiliate ads are:
FAQs about high ticket affiliate marketing:
What is high ticket affiliate marketing?
High ticket affiliate marketing is a form of affiliate marketing that focuses on products that earn a high commission per sale. They are products with a high order value, allowing affiliates to earn more money with less sales than regular affiliate products. Competition is often high though, so it can be very difficult to attract an audience.
How do I do high ticket affiliate marketing?
You do high ticket affiliate marketing by finding a topic that you’re passionate and knowledgeable about, or at the very least are highly motivated to learn about. Otherwise, you won’t stick with your niche long enough to start earning money, because of the tough competition in high ticket affiliate marketing. Then, your best strategy is to focus on creating high-quality content that is simply better than what’s already there.
What are high ticket products?
High ticket products are products that are very valuable and therefore earn a lot of money from each sale. Because each sale is lucrative for the seller, commissions are often high as well.
What are examples of high ticket items?
High ticket items are expensive goods or services that require a significant amount of money to purchase. Examples include luxury vehicles, real estate, expensive jewelry or art, and high-end electronics. They typically come with a substantial price tag compared to their counterpart items such as regular cars, moderate priced homes, and budget electronics. High ticket items offer consumers the opportunity to make a large purchase while also getting the benefit of exclusive, high quality product offerings.
Is high ticket affiliate marketing legit?
Yes, high ticket affiliate marketing is a legitimate business model. In this business model, an individual or company can become an ‘affiliate’ to promote & market another company’s products or services in exchange for a commission. The commission may sometimes be a high ticket amount, depending on the product or service, the affiliate’s agreement with the merchant, and the sales results.
Do luxury brands do affiliate marketing?
Yes, luxury brands do engage in affiliate marketing. Affiliate marketing gives luxury brands the opportunity to capitalize on the reach of influencers and industry experts who can help them connect with the right customers to purchase their products. With this marketing technique, luxury brands can create more personal relationships with customers by having their affiliates endorse their brand. By fostering these relationships, luxury brands can drive more sales and expand their overall customer base.
What is a high ticket sales funnel?
A high ticket sales funnel is a series of automated steps that lead users from first contact with a brand through to a high-value purchase. This typically consists of providing valuable content, such as free webinars or e-books, that capture user attention and establish trust and then gradually moves them down the funnel towards the desired goal. This ultimately helps build customer relationships while maximizing potential sales.
What is the most important aspect of high ticket affiliate marketing?
To be honest, there is no answer to this question. It can change from one individual to another depending on what they think is necessary for them to succeed. Some may give priority to creating a good plan while others put their focus on content creation. Of course, passion and hard work are important for every affiliate marketer. It’s the combination of all these factors that raise your chances of succeeding in high ticket affiliate marketing.
What is the most efficient way to get high-ticket affiliate marketing leads?
You can get high ticket affiliate marketing leads by making your website popular on search engines, social media sites and other website directories. Your best bet is probably focussing on creating high-quality content, building trust, and slowly working to become an authority in the market of your choice.
How do i become a high-ticket affiliate marketer?
To become a high-ticket affiliate marketer, you will need to have a comprehensive understanding of digital marketing tactics and strategies that cater to the target audience of the product or service. You will want to establish partnerships with key influencers and create content that is engaging and informative. To increase the chance of success, you must also develop relationships with other affiliate marketers and build your network. Finally, staying up-to-date with the latest trends and technologies is essential for success in this competitive field.
Can affiliate marketers use other methods in marketing besides high ticket affiliate marketing?
Of course, high ticket affiliate marketing is not for everyone. Many affiliates earn a pretty nice income from selling cheaper items at higher volumes. Again, it all depends on what niche or topic you feel you can write about with the most authority and passion.
Concluding remarks on high ticket affiliate marketing
High ticket affiliate marketing can be a very lucrative way to build an online, passive income. Especially when there’s a niche that you are knowledgeable and passionate about and that’s important to a certain group of people. If you can educate those people, help them with the information they need, and make an informed decision on what to spend their money on, you’re golden.
Do realize however that high ticket affiliate marketing is not for everyone. It’s not for those who are just looking to earn some easy money.
Actually, that goes for most niches in affiliate marketing nowadays. It takes time and effort to build an audience, and earn your place amongst existing affiliates targeting your audience. That goes even more for high-ticket niches. The rewards are high, but that means the amount of effort you need to put in will be high as well.
This isn’t meant to scare you away. Affiliate marketing is definitely still worth it. It’s just more important than ever to think about what you want to target and how you are going to go at it. Then it’s definitely still possible to make it, even in high ticket affiliate marketing.
