You probably know what affiliate marketing is, but have you heard of high ticket affiliate marketing? Perhaps you have an idea of what it is, perhaps not. One thing’s for sure: after reading this article you’ll know everything there is to know about what high ticket affiliate marketing is, its benefits, and how to leverage it yourself.
Are you ready to find out how this specific way of doing affiliate marketing might take your commissions to the next level? Let’s go!
Before we go any further, it’s important to get clear what we’re actually talking about.
High ticket affiliate marketing is when you are promoting affiliate deals that pay a particularly high commission, like a few hundred dollars per sale. They are usually products or services with an extremely high order value, meaning that the seller is willing to pay good money for leads or purchases.
This makes sense, considering that in affiliate marketing they would pay for a specific result, while in – for example – Google Ads they would have to spend hundreds of dollars just for getting clicks.
High ticket affiliate marketing is a method that gains profit through quality promotion and optimization. The main goal of affiliates that are promoting high ticket affiliate deals is to sell such items and services through content that focuses on fewer sales but with higher intensity.
For example, an affiliate marketer sells a $1,000 product using the high ticket affiliate method. He gains $300 as his commission, so he gets a high revenue even though he has made fewer sales than someone who is promoting $50 dollar products.
The person promoting $50 dollar products would perhaps receive a $5 dollar commission for each sale. This means they would need to make 60 sales to earn the same amount of money as the person who’s promoting the more expensive product.
Of course, it’s probably a lot easier to convince someone to buy that $50 dollar product, so it is not certain that the high ticket affiliate will have a bigger paycheck at the end of the month. It’s all about balance and finding the topic that’s right for you.
For the remainder of this article, we’ll focus on the benefits of high ticket affiliate marketing and give you some tips on how to get started with it yourself.
TABLE OF CONTENTS:
- The benefits of high ticket affiliate marketing
- How to get started in high ticket affiliate marketing?
- Tips for successful high ticket affiliate marketing
- Paid advertising channels to drive high ticket sales
- FAQs about high ticket affiliate marketing
- Concluding remarks on high ticket affiliate marketing
The most alluring aspect of high ticket affiliate marketing for many people is that you’ll need (far) fewer sales than you would with “regular” products to earn an income.
One of the biggest hurdles – it’s probably difficult to get into such a high-earning market and getting sales in your initial phase can be tricky – turns into another benefit once you’ve found your spot. High ticket markets are alluring for many affiliate marketers, but once they find out how difficult the market is to conquer, many throw in the towel.
This means that once you’ve secured your spot in a high ticket market, chances are you’ll be able to keep it for a long time. In a niche that’s easier to get into, you might have to always be on the lookout for new competitors trying to snake your traffic.
But it also means that selling high-ticket items through affiliate marketing requires proper knowledge and skills. Convincing people to buy something requires an even better understanding of the product or service and the needs of your audience when said product costs hundreds or even thousands of dollars.
Frequently asked questions about high ticket affiliate marketing
What is high ticket affiliate marketing?
High ticket affiliate marketing is a form of affiliate marketing that focuses on products that earn a high commission per sale. They are products with a high order value, allowing affiliates to earn more money with less sales than regular affiliate products. Competition is often high though, so it can be very difficult to attract an audience.
How do I do high ticket affiliate marketing?
You do high ticket affiliate marketing by finding a topic that you’re passionate and knowledgeable about, or at the very least are highly motivated to learn about. Otherwise, you won’t stick with your niche long enough to start earning money, because of the tough competition in high ticket affiliate marketing. Then, your best strategy is to focus on creating high-quality content that is simply better than what’s already there.
What are high ticket products?
High ticket products are products that are very valuable and therefore earn a lot of money from each sale. Because each sale is lucrative for the seller, commissions are often high as well. Examples of high ticket products are insurance, mortgages, cars, vacations, and vacation homes.
How to get started in high ticket affiliate marketing?
Getting into high ticket affiliate marketing is – in base – no different from starting in affiliate marketing in general. It all begins with finding the right niche, products and/or services to promote. Pick something that you’re knowledgeable and enthusiastic about since that’ll greatly improve your probability of getting other people on board as well.
Once you know what you’ll be selling, it’s important to consider who you are selling to. The next thing an affiliate marketer must do is define their focus group. You need to understand the people who are in the market for the type of product or service you’re writing about, and what they are looking for in their comparison journey. This will allow you to tailor the content you’re creating to their needs, thus drastically raising your chances of grabbing their attention.
You might decide to focus on high-income groups, big organizations, or niche groups willing to spend a significant part of their salary on their passions. Whichever is your target audience: all need a different way of being approached.
Taking the time to really understand your target audience, will also help you in selecting the specific products or services that best fit their needs. This is, in fact, quite crucial in high ticket affiliate marketing. You might spend hours and hours attracting people with high-quality content. If you then recommend a lousy product for big money, you’ll lose your credibility in your niche pretty quickly.
This ties in with the last part of setting up: making it in high ticket affiliate marketing all comes down to creating a qualitative, highly optimized website. You’ll need to build authority, and make your website as trustworthy as possible to become better and better at convincing your audience. Recommendations of people who have found the right product through your articles will greatly support you in this endeavor.
Now that you have an understanding of what it takes to get started in high ticket affiliate marketing, let’s look at some advice that’ll help you stand out as well.
- Be passionate about what you do. This is the key to success in any affiliate marketing niche, but it probably counts double in high ticket niches. Being passionate about your topic not only ensures that you’ll create better and more informative content, but it will also help you to keep going and building your website. If you’ve just picked a topic because it seemed lucrative but you couldn’t care less, chances are you’ll lose your motivation pretty quickly.
- Have a plan and set goals. It’s important to have clear goals on where you want to be in a few weeks, months, or even years. This will help you to review whether you are putting in enough effort to get where you want to be. It’s also helpful to set up a content calendar, in which you map out which articles you are going to write and when.
- Network. It can be extremely helpful to connect and brainstorm with other people who are trying to build their affiliate business. You can help each other out with tips for helpful tools and techniques, or even build each other’s reach by writing on each other’s platform whenever relevant. This way, you can learn from the experiences and mistakes of people who are in the same boat as you are.
- Create high-quality content that is related to what you offer. People won’t buy a product if they don’t know what it is for and how it can help them. Writing informative, relevant, and helpful content is also the best way to set up a lucrative way of attracting and converting people via SEO and affiliate marketing.
- Explore paid advertising channels in order to increase your high ticket sales. Your average commission per sale can be quite high and that means you have the chance to invest in paid ads and drive considerable traffic while still making a profit.
When it comes to paid advertising that can drive high ticket affiliate sales, there’s quite some channels you can explore to scale up your performance, and we compiled a list from the most popular ones for affiliate marketing. It’s important that before you experiment with paid ads, you make sure to start using an affiliate tracking and attribution software with access to a unified affiliate dashboard. That can help you keep track of your real performance and push your sales data into your ads accounts and campaigns. By doing that you can definitely target the correct audience and spot keywords or ads that are not performing or driving sales and you can adjust your budgets and strategies to the ones that are converting.
Not all affiliate programs allow PPC advertising and you should double check if the products or services you want to promote allow for you to drive paid traffic to the advertiser. You can usually access that information in the Terms & Conditions of your affiliate program.
The most popular paid ads channels for high ticket affiliate marketing are:
Google Ads is extremely popular and used by many affiliate publishers and media buyers to drive affiliate sales. It’s a quite simple and intuitive platform and you can get started easily with setting up your high ticket affiliate campaigns. It’s considered best practice if you lead the user to your own website or landing page where you advertise your offers, but it can also be done directly by placing your affiliate links in your ads. Make sure you set up your Google Ads tracking and integration beforehand by signing up to a service like wecantrack that can do that automatically for you and you can also check their guide on affiliate marketing with Google Ads.
Facebook Ads is another very popular channel to create affiliate marketing ads. The platform is not as easy to navigate as Google Ads but you can quickly get used to it and start a campaign in a very short time. The main difference with this channels is that Facebook does not usually allow for affiliate links to be placed directly in your ads and you should lead the user to your own website or landing page. Another important aspect is if you do place the affiliate link in your ads, integration with Facebook will not be possible and you can’t push your conversions to your campaigns. You can check out this guide for affiliate conversion tracking in facebook ads and understand how to properly get started.
Microsoft Ads is quite similar to Google Ads and even provides a feature where you can automatically import your Google Ads campaigns into your Microsoft Ads account. Here you also have tracking and integration if you use your own website or landing pages or if you advertise the affiliate links directly in your ads. Find out here all about Microsoft ads affiliate conversion tracking and how to get started with this channel.
TikTok ads is becoming quite popular in recent years and we see more and more affiliate marketers using this channel to increase their revenue. It’s now also possible to integrate affiliate sales in TikTok Ads by using a software like wecantrack and with all of that in mind why should you not jump in the trend and explore the opportunities this new channel can bring? Check out this guide on TikTok ads affiliate conversion tracking and you can easily get set up and start your TikTok campaigns today.
Other paid ads channels you can easily get started and test your high ticket affiliate ads are:
What is the most important aspect of high ticket affiliate marketing?
To be honest, there is no answer to this question. It can change from one individual to another depending on what they think is necessary for them to succeed. Some may give priority to creating a good plan while others put their focus on content creation. Of course, passion and hard work are important for every affiliate marketer. It’s the combination of all these factors that raise your chances of succeeding in high ticket affiliate marketing.
What is the most efficient way to get high-ticket affiliate marketing leads?
You can get high ticket affiliate marketing leads by making your website popular on search engines, social media sites and other website directories. Your best bet is probably focussing on creating high-quality content, building trust, and slowly working to become an authority in the market of your choice.
Can affiliate marketers use other methods in marketing besides high ticket affiliate marketing?
Of course, high ticket affiliate marketing is not for everyone. Many affiliates earn a pretty nice income from selling cheaper items at higher volumes. Again, it all depends on what niche or topic you feel you can write about with the most authority and passion.
High ticket affiliate marketing can be a very lucrative way to build an online, passive income. Especially when there’s a niche that you are knowledgeable and passionate about and that’s important to a certain group of people. If you can educate those people, help them with the information they need, and make an informed decision on what to spend their money on, you’re golden.
Do realize however that high ticket affiliate marketing is not for everyone. It’s not for those who are just looking to earn some easy money.
Actually, that goes for most niches in affiliate marketing nowadays. It takes time and effort to build an audience, and earn your place amongst existing affiliates targeting your audience. That goes even more for high-ticket niches. The rewards are high, but that means the amount of effort you need to put in will be high as well.
This isn’t meant to scare you away. Affiliate marketing is definitely still worth it. It’s just more important than ever to think about what you want to target and how you are going to go at it. Then it’s definitely still possible to make it, even in high ticket affiliate marketing.