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LinkedIn Tracking Guide
Requirements
How to track LinkedIn campaigns in wecantrack & GA?
You can use UTM parameters to track your LinkedIn campaigns in the wecantrack dashboard and within Google Analytics. You only need to add UTM parameters to the destination URLs you place in your LinkedIn ads, similar to this example:
https://example.com?utm_source=LinkedIn&utm_medium=cpc&utm_campaign=campaign1&utm_content=ad1
UTM Link Builder
You can use this UTM link builder to generate your UTM link. Simply fill in the fields and click on ‘Add UTM Parameters’.
